Fri.Mar 29, 2019

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Common Issues After Magento 1 to Magento 2 Upgrade – and how to Address Them

Onilab User Guides

Moving from Magento 1 to Magento 2 can be a challenging project. After all, you have to move 4 distinct Magento component groups to complete your migration from M1 to M2: store data, third-party extensions and custom code, themes, and customizations. Depending on the complexity and size of your store, it’s easy to underestimate the challenges you are up against.

Magento 40
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E-Commerce Marketing: 8 Techniques to Expand Your Customer Reach

Prisync

As an e-commerce company or a marketing business, it’s your job to spread awareness of your brand and business and to get it in front of the eyes of your customers. However, while this process can be summarised in a sentence, it’s much easier said than done. With so much noise and competition on the.

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The State Of Retailing Online 2019: Omnichannel, Personalization, And Marketing

Forrester eCommerce

We’ve just published this year’s edition of “The State Of Retailing Online 2019: Omnichannel, Marketing, and Personalization,” a report we conduct annually with the National Retail Federation (NRF). This research summarizes how retailers and digital business professionals are thinking about and investing in their stores and online businesses.

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Understanding Buyer Motivation: Getting More of Your Ecommerce Customers to Checkout

BigCommerce

Understanding the motivations behind your buyers, how they interact with your ecommerce site, and where they are in terms of…

eCommerce 410
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Facebook’s Most Recent Ethical tHUD

Forrester eCommerce

Today, the U.S. Department of Housing and Urban Development announced it is suing Facebook for violating the Fair Housing Act. It accuses the tech giant of “encouraging, enabling, and causing housing discrimination” by allowing advertisers to block real estate ads from race, religion, country of birth, and other protected characteristics.

Other 341
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This Holiday Marketing Campaign Increased Revenue by 108%

Groove

Executive Summary. How do you make your business stand out on one of the most highly emailed weeks of the year? How do you introduce a new product upgrade to legacy customers, trial users and new prospects? Final Draft, the world's #1 screenwriting software, challenged our team to answer both of these with a goal of surpassing revenue from their 2016 launch of Final Draft 10.

Marketing 284

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Find the Best Bigcommerce Pricing Plans: How Much Are You Going to Pay With BigCommerce?

Ecommerce Platforms

BigCommerce serves as a way for legitimate businesses to make a fluid move to online selling. By legitimate, I mean that the majority of plans from BigCommerce provide extensive tools and product options for turning your already profitable, or upscaling, business into something special. But what is the BigCommerce pricing actually like? Is it more expensive or cheaper than the competition?

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5 ways to improve enterprise security

GetElastic

At the heart of Internet connectivity is the Internet of Things (IoT). Every enterprise today that utilizes digital technology in its core processes or organizational infrastructure adopts some form of IoT. While these connections can give businesses the dynamic they need to compete in an increasingly competitive market, they can also add to a company’s online vulnerability.

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Rich Content, Richer Experiences

Fastr

Rich Content and Richer User Experience As a content marketer, you know design is everything. You also know that rich content contributes to […]. The post Rich Content, Richer Experiences appeared first on Zmags.

Marketing 100
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Wicked Quick: cashier-less shopping

GetElastic

Disclaimer: As a native of New England I enjoy sharing my region’s slang with the world. “Wicked” is a general intensifier. It’s ultimately the better substitution for “really” or “very” ; therefore this article is going to be very quick. Wicked Quick are weekly roundups or recaps on commerce-focused topics and issues.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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ConvertKit Review: Email Marketing Automation For Bloggers

Ecommerce Platforms

This ConvertKit review covers all the important features, its overall pricing, plus its suitability as an email marketing automation tool. As a regular blogger, I’ve also seen the results first-hand. Even when you’re not particularly selling anything, email marketing will get you those content shares you target. As a matter of fact, email subscribers are three times more likely to share your pieces on social media than other types of readers.

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3 Tips to Improve Your Email Marketing Strategy

SellBrite

What if someone shared with you a tried-and-true method that could increase your ROI by 4400%? You’d jump on it immediately, right? The good news is, you already have this powerful business tool at your disposal, and you’re probably already using it. It’s email. The better news is, whatever your email capabilities are now, strategic improvements to your efforts will help you generate even better results, maybe even pushing you to that desirable $44 for every $1 spent.

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Google Ads Retires Average Position: Meet The New Metrics

ROI Revolution

Search engine result pages ( SERPs ) have changed drastically since Google Ads introduced average position over 15 years ago. Average position, as you may have guessed, used an ad’s ranking to indicate the physical position of the ad on a page when it first launched. But as the Google platform evolved, average position became a more and more inaccurate performance metric.

Mobile 60
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Email Deliverability Insight From an Expert

Bronto

Chris Kolbenschlag’s job seems simple, but helping brands ensure their emails get to their subscribers has evolved into an undertaking that can make or break any email marketing campaign –. The post Email Deliverability Insight From an Expert appeared first on Bronto Blog.

Blog 59
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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House of Jack Co. & CPC Strategy Team Up To Increase Amazon Sales 101%

CPC Strategy

After 20 years, Kelly and Michael Terwege took a leap of faith when they decided to leave their previous careers and launch “House. > Read More. The post House of Jack Co. & CPC Strategy Team Up To Increase Amazon Sales 101% appeared first on Retail Performance Marketing Blog - CPC Strategy.

Blog 54
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The Skill of Delegating Well

eCommerceFuel

Welcome to the second episode of our two-part series with Nate Lipton from Growers House. In last week’s show , we went live on the mic as I got a full, behind-the-scenes tour of the warehouse, and this time, we’re headed into town to grab some pizza and drinks to talk even more about how he does things. We cover the online community he has created and its impact on his business, how he gets his employees excited to do good work, his approach to delegating, and more.

Blog 45