Tue.Sep 21, 2021

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Consumers Aren’t Ready For The Metaverse, Yet

Forrester eCommerce

In its current state, the metaverse is prime (virtual) real-estate for brands looking to make press headlines, test and learn, and reach a subset of the Gen Z audience. Brands that expect a revenue-based ROI from their metaverse custom media buys will be sorely disappointed.

Consumer 369
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How to Use Google Scholar to Find Content Ideas and Research

Kissmetrics

Looking for a new way to research or find content ideas for your marketing content ? You may have heard of Google Scholar but aren’t sure if it’s the right tool for what you need. Google Scholar is a search engine for scholarly literature at major academic publishers and university presses that lets you find articles or citations on the topic of your choice.

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European Organisations Are Under-Investing In Customer Experience

Forrester eCommerce

European organisations are under-investing in customer experience as they see CX improvement as a lower priority than their global peers. This is a mistake.

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How to Attract Customers with Buy Now, Pay Later Options

Kissmetrics

Article sponsored by PayPal. Buy Now, Pay Later (BNPL) is the grown-up, digital version of installment plans of the past. BNPL allows consumers to split large purchases into several monthly payments, interest-free. The industry is growing fast, with 37.7 percent of US consumers choosing the option as of July 2020. Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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RSP21 Reveals Top Growth Drivers for the Post-COVID Era

Retail TouchPoints

The 2021 Retail Strategy & Planning webinar series, now available on demand, brought together retailers, solution providers, practitioners and industry experts from firms including IDC, Alvarez & Marsal, WSL Strategic Retail and Cambridge Retail Advisors. The 15 sessions covered a wide range of topics, so to make it easier to browse we’ve organized the sessions into four categories: Holiday 2021 forecasts and how best to prepare for 2022; Building loyalty with connected consumer experien

Payments 272
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What Is A “Hybrid” Sales Kickoff?

Forrester eCommerce

Yay, autumn! The time when those of us who didn’t put last winter’s work into building this summer’s beach body can finally relax … some more. We’re trying to figure out what to do with enough garden tomatoes to start a small Italian restaurant and what to do with the balance of our vacation days […].

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Sales Enablement Leaders Must Emphasize Role-Specific Enablement In 2022

Forrester eCommerce

Buyers expect sellers to partner with them and demonstrate not only a deep understanding of their market, industry, and role – but also to anticipate their next steps. Looking toward 2022, it's more important than ever that sales enablement leaders ensure reps have the content, credibility, competency, and confidence to deliver on these buyer expectations.

Marketing 195
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Stitch Fix Moves Beyond Subscriptions with Hyper-Personalized Direct Shopping Experience

Retail TouchPoints

Online personal styling service Stitch Fix is continuing to expand beyond its core subscription fashion service into direct buying with the launch of Freestyle, a personalized shopping experience that allows anyone to buy items anytime without being a current subscriber. While the company made its name with what was at the time (back in 2011) an innovative subscription service model — clients receive regularly scheduled boxes, a.k.a.

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Sellfy Review (Sep 2021): An Affordable and Beautiful Storefront for Selling to an Established Audience

Ecommerce Platforms

From ebooks to design assets, the benefit of selling digital items online with a product like Sellfy is that the majority of overhead that goes into building a product like that is the time you spend making it. After that, you are tasked with marketing your work, getting the word out and showing people that it's worth buying. Find out everything you need to know in this Sellfy review.

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Mirakl Rakes in $555M in New Funding as Online Marketplaces Boom

Retail TouchPoints

Enterprise marketplace SaaS platform Mirakl , which powers the third-party marketplaces of some of the world’s top retailers, including The Kroger Co. , Urban Outfitters and Carrefour , has raised $555 million in a Series E funding. With this new cash infusion the company’s valuation has more than doubled since its $300 million Series D funding round in September 2020, to $3.5 billion.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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5 Ways to Leverage Customer Support For Holiday Season Success

lateshipment

The Pivotal Role of Customer Support in Overall The Post-purchase CX. A staggering 40% of customer support issues are Shipping, Delivery, and Returns related issues occurring in the post-purchase phase of the customer journey. The verdict is clear. Businesses of every size, small or big, deal with order delivery issues, particularly when they use third-party shipping service providers (even more so during the Holiday season when order volumes are 3x-4x).

Customer 130
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What Are the Benefits of PIM? | Salsify

Salsify

Today’s consumers use different platforms to discover new brands and find information about products. They expect to understand how a product helps solve their problem and fits their lifestyle before purchasing.

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Squarespace vs Webflow (Sep 2021): The Battle of The Design-Centric Web Builders

Ecommerce Platforms

Nowadays, there are dozens of online platforms that make website building super simple. Whether it’s to showcase your creative work, business, online store, or personal blog, there are many options to choose from. However, ease of use might not be your number one consideration – especially if this comes at the expense of design capabilities. If you can relate, it sounds like a website builder specializing in beautiful designs and flexibility would suit you better.

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How Zoosk implemented testing to optimize newsletter yield

Liveintent

Sometimes trying out new tactics and strategies can be daunting — especially if nothing is necessarily wrong with existing processes or approaches. However, maintaining the status quo can stifle growth and innovation. For example, when online dating company Zoosk first implemented LiveIntent’s LiveTags, they saw satisfactory performance, but they knew they wanted more from their email monetization strategy.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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New store opening announcements are up 58% from 2020: Coresight

RetailDive

Planned openings outpace closures so far in 2021. Compare that to last year, when there were over 150% more closures than openings.

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Pandemic Shifts Shine a Light on Importance of Modern Point of Sale

RetailMinded

Did you know that point of sale systems date back to 1879 when the first one was invented by American shopkeeper James Ritty. Since then, POS systems have taken a dramatic shift in their capabilities. Recent advancements include front end and back end responsibilities merging with ease, cloud based efforts supporting both in-store and online purchases, and mobile becoming increasingly popular to manage POS.

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Claire's launches its first subscription service

RetailDive

The accessories retailer is getting into the subscription box space "to foster self-expression" among its Gen Z audience.

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6 Retail Trends That Will Dominate the 2021 Holiday Shopping Season

IntelligenceNode

Table of Contents Gearing Up for the 2021 Holiday Shopping Season While it feels like just yesterday brands and retailers were navigating their first holiday shopping season since the onset of COVID-19, here we are again, preparing for the second holiday season amidst the pandemic. While most countries have opened up for business again and […].

Retail 98
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Outer secures $50M in Series B funding

RetailDive

The DTC outdoor furniture brand will use the funds to build on its sustainability initiatives, expand its product assortment and reach new customers.

Outdoor 114
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eCommerce Platform TCO Comparison: BigCommerce, Magento, Commercetools & Elastic Path

GetElastic

This post was originally published on June 30, 2019 and has been updated for accuracy and extended context surrounding the topic. When it’s time to choose an eCommerce platform, everyone wants to know which solution will be the best one for their business. But more often than not, the next question is “How much does it cost?” Ideally, we all want the best bang for our buck, but it’s easy to get distracted by the displayed pricing on a website, or the lack thereof.

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Shipt offers free membership for Visa credit card holders

RetailDive

In a bid to boost its membership base, the benefit provides consumers free delivery on groceries and home essentials for orders over $35.

Consumer 111
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Aldi to trial first checkout-free supermarket

365 Retail

Aldi is trialling its first checkout-free store to allow customers to shop at the supermarket and exit without the need to pay at a till. The discount supermarket chain said the store is in London but declined to give further details of the location of the trial site. It said shoppers will scan a smartphone app to enter the store and can then pick up their shopping and walk out the store.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Bark CFO to step down

RetailDive

John Toth, who joined the company in 2016 and helped it go public via SPAC in June, will continue in the role until a successor is named.

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Amazon Business Exchange 2021 to highlight the power of purchasing transformation

Retail Technology Review

The Third Amazon Business Exchange (ABX) conference for European procurement, finance, supply chain and business leaders across industries is set to take place virtually on the 5th of October from 10 am – 12:30 pm CET.

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Reuse in focus at Nordstrom x Levi's pop-up

RetailDive

The partnership highlights emerging brands Collina?Strada, Melody?Ehsani?and Thompson Street Studio.

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Alibaba Cloud and Salesforce announce plan to launch Salesforce Social Commerce

Retail Technology Review

Alibaba Cloud, the digital technology and intelligence back bone of Alibaba Group and Salesforce, the CRM solutions provider, have announced they are working toward an agreement to launch Salesforce Social Commerce, a headless commerce product being designed and built in China to help multinational brands succeed in the region.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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PetSmart launches online pharmacy

RetailDive

The retailer has partnered with a veterinarian company to handle prescription orders across the country.

Retail 104
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E-commerce shored up crumbling High Street in August, says ParcelHero

Retail Technology Review

The latest Office for National Statistics (ONS) retail sales figures for August reveal more bad news for the High Street. Despite the end of almost all Covid restrictions, overall sales actually fell in August, down -0.9% in volume against July.

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Next agrees franchise deal with Gap

365 Retail

Next has agreed a deal to run Gap’s business in the UK and Ireland as a franchise partner. However, the move will not spark a return for Gap’s high street operations, after the retail giant revealed plans in July to axe its 81 stores in the region. Next has agreed a deal to run operations for Gap in the UK and Ireland (Yui Mok/PA). The move will see the two firms form a joint venture – with 51% owned by Next and 49% by Gap – which will see Next operate the US fashion brand’s digital operations,

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Drivers of success: Ecommerce SMEs take delivery in-house

Retail Technology Review

UK ecommerce businesses are taking delivery into their own hands, according to new research released by Vimcar.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.