Tue.Sep 21, 2021

Why Keyword Research Must Be an Ongoing Process

ROI Revolution

Published September 21, 2021. Some people think keyword research is a one-and-done activity – you find high-volume, lower-competition keywords, seed them into your website’s page, check the indexing, set it, and forget it. These days, that idea can’t be farther from the truth.

What Are the Benefits of PIM? | Salsify

Salsify

Today’s consumers use different platforms to discover new brands and find information about products. They expect to understand how a product helps solve their problem and fits their lifestyle before purchasing. Digital Commerce

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New store opening announcements are up 58% from 2020: Coresight

Retail Dive

Planned openings outpace closures so far in 2021. Compare that to last year, when there were over 150% more closures than openings

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Sellfy Review (Sep 2021): An Affordable and Beautiful Storefront for Selling to an Established Audience

Ecommerce Platforms

From ebooks to design assets, the benefit of selling digital items online with a product like Sellfy is that the majority of overhead that goes into building a product like that is the time you spend making it.

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This Coming Holiday Season is Shaping Up to Have the Most Spending in History

As for what shoppers want to buy most, you'll have to read the “2021 Holidays Unwrapped” report by Klarna to find out. Download it here!

Claire's launches its first subscription service

Retail Dive

The accessories retailer is getting into the subscription box space "to foster self-expression" among its Gen Z audience

More Trending

Outer secures $50M in Series B funding

Retail Dive

The DTC outdoor furniture brand will use the funds to build on its sustainability initiatives, expand its product assortment and reach new customers

Stitch Fix Moves Beyond Subscriptions with Hyper-Personalized Direct Shopping Experience

Retail Touch

Online personal styling service Stitch Fix is continuing to expand beyond its core subscription fashion service into direct buying with the launch of Freestyle, a personalized shopping experience that allows anyone to buy items anytime without being a current subscriber.

Reuse in focus at Nordstrom x Levi's pop-up

Retail Dive

The partnership highlights emerging brands Collina?Strada, Strada, Melody?Ehsani?and Ehsani?and and Thompson Street Studio

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RSP21 Reveals Top Growth Drivers for the Post-COVID Era

Retail Touch

The 2021 Retail Strategy & Planning webinar series, now available on demand, brought together retailers, solution providers, practitioners and industry experts from firms including IDC, Alvarez & Marsal, WSL Strategic Retail and Cambridge Retail Advisors.

The Importance of PCI Compliance and Data Ownership When Issuing Payment Cards

This eBook provides a practical explanation of the different PCI compliance approaches that payment card issuers can adopt, as well as the importance of both protecting user PII and gaining ownership and portability of their sensitive data.

Bark CFO to step down

Retail Dive

John Toth, who joined the company in 2016 and helped it go public via SPAC in June, will continue in the role until a successor is named

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Pandemic Shifts Shine a Light on Importance of Modern Point of Sale

Retail Minded

Did you know that point of sale systems date back to 1879 when the first one was invented by American shopkeeper James Ritty. Since then, POS systems have taken a dramatic shift in their capabilities.

PetSmart launches online pharmacy

Retail Dive

The retailer has partnered with a veterinarian company to handle prescription orders across the country

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Personalization Meets Peer Influence: Top Visual Content Trends in Ecommerce

Retail Touch

For decades, retailers have focused on creating immersive experiences, understanding the importance of using multiple senses to attract and engage consumers in physical retail settings.

Make Payment Optimization a Part of Your Core Payment Strategy

Everything you need to know about payment optimization – an easy-to-integrate, PCI-compliant solution that enables companies to take control of their PSPs, minimize processing costs, maximize approval rates, and keep control over their payments data.

Shipt offers free membership for Visa credit card holders

Retail Dive

In a bid to boost its membership base, the benefit provides consumers free delivery on groceries and home essentials for orders over $35

eCommerce Platform TCO Comparison: BigCommerce, Magento, Commercetools & Elastic Path

GetElastic

This post was originally published on June 30, 2019 and has been updated for accuracy and extended context surrounding the topic. When it’s time to choose an eCommerce platform, everyone wants to know which solution will be the best one for their business.

How to Use Google Scholar to Find Content Ideas and Research

Neil Patel

Looking for a new way to research or find content ideas for your marketing content ? You may have heard of Google Scholar but aren’t sure if it’s the right tool for what you need.

Mirakl Rakes in $555M in New Funding as Online Marketplaces Boom

Retail Touch

Enterprise marketplace SaaS platform Mirakl , which powers the third-party marketplaces of some of the world’s top retailers, including The Kroger Co. Urban Outfitters and Carrefour , has raised $555 million in a Series E funding.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

5 Ways to Leverage Customer Support For Holiday Season Success

lateshipment

The Pivotal Role of Customer Support in Overall The Post-purchase CX. A staggering 40% of customer support issues are Shipping, Delivery, and Returns related issues occurring in the post-purchase phase of the customer journey. The verdict is clear.

6 Retail Trends That Will Dominate the 2021 Holiday Shopping Season

IntelligenceNode

Table of Contents Gearing Up for the 2021 Holiday Shopping Season While it feels like just yesterday brands and retailers were navigating their first holiday shopping season since the onset of COVID-19, here we are again, preparing for the second holiday season amidst the pandemic.

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6 Ways Retailers Can Streamline Their Payroll Process

Retail Minded

Retailers around the globe have been negatively impacted by the pandemic. In addition to dealing with shut-downs and revenue loss, many retailers are now struggling to find employees. This experience has put added pressure on retailers to revisit their employee experience to attract qualified staff.

Drivers of success: Ecommerce SMEs take delivery in-house

Retail Technology Review

UK ecommerce businesses are taking delivery into their own hands, according to new research released by Vimcar. Internet Retailing Retail Supply Chain Critical Issues

Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

How Zoosk implemented testing to optimize newsletter yield

Liveintent

Sometimes trying out new tactics and strategies can be daunting — especially if nothing is necessarily wrong with existing processes or approaches. However, maintaining the status quo can stifle growth and innovation.

Amazon Business Exchange 2021 to highlight the power of purchasing transformation

Retail Technology Review

The Third Amazon Business Exchange (ABX) conference for European procurement, finance, supply chain and business leaders across industries is set to take place virtually on the 5th of October from 10 am – 12:30 pm CET. Exhibitions and Events Internet Retailing

How to Attract Customers with Buy Now, Pay Later Options

Neil Patel

Article sponsored by PayPal. Buy Now, Pay Later (BNPL) is the grown-up, digital version of installment plans of the past. BNPL allows consumers to split large purchases into several monthly payments, interest-free. The industry is growing fast, with 37.7

Alibaba Cloud and Salesforce announce plan to launch Salesforce Social Commerce

Retail Technology Review

Alibaba Cloud, the digital technology and intelligence back bone of Alibaba Group and Salesforce, the CRM solutions provider, have announced they are working toward an agreement to launch Salesforce Social Commerce, a headless commerce product being designed and built in China to help multinational brands succeed in the region. Internet Retailing Retail Supply Chain

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.