Tue.Feb 26, 2019

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Multiple Marketplaces: Scaling E-Commerce Business to Sell More

Prisync

When your e-commerce store has taken off and started to see some traction, you might think it’s time to scale. Now how you decide to scale depends entirely on your business model. Some e-commerce vendors choose to up their ad spend and increase the number of people they get into their sales funnel.

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The Top BOPIS Retailers: Who Scored the Most?

OrderDynamics

The Top BOPIS Retailers: Who Scored the Most? Buy online pick up in-store (BOPIS) has been around for a while. Despite this, we just have not seen many lists about the best in the industry. Well, Bell and Howell , and OrderDynamics set out to fix that. Just released is this new, groundbreaking research BOPIS: State of the Industry. It is groundbreaking in that it uses secret shoppers to rate the top BOPIS retailers in the study.

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Retail Auto-Replenishment: the Pros and Cons

GetElastic

Automation is a powerful and strategic tool for brands looking to scale their retail offering, from large supermarkets working to automate their stock replenishment process, to consumers themselves installing Amazon Dash Buttons within their homes, is auto-replenishment really the future of retail? 2019 is set to be a challenging year for retailers in all sectors, but just how will these brands innovate their offering to keep themselves at the front of consumers’ minds?

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Just Published — The Forrester Wave™: Global Continuous Testing Service Providers, Q1 2019

Forrester eCommerce

Digital disruptors and customer-obsessed organizations are improving customer experience (CX) by shortening their software delivery cycles, delivering features in smaller increments, and scaling their existing Agile processes in concert with DevOps. Traditional testing services don’t cut it for these organizations: 20 of 25 reference customers told us that they are adopting continuous testing (CT) services […].

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The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

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If I Had to Start All Over Again, I Would…

Kissmetrics

I started young. At the ripe age of 15 and a half, I started my first online business. Can you guess what it was? It was a job board. I created it because I couldn’t find a high paying job at that young of an age. Heck, I struggled to find even a low paying job! As you probably can guess, it failed and, eventually, I went on to do other stuff. From creating an ad agency to a few software companies… the list goes on and on.

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Digital Media Spend Continues To Outreach Martech Budgets

Forrester eCommerce

Every 18–24 months, I work with our dedicated forecast team to evaluate and size spend on digital marketing in the United States.

More Trending

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How to make international ecommerce transparent, efficient and cost-effective

Retail Technology Review

Cross-border ecommerce provides organisations with, theoretically, a low-cost opportunity to break into new markets. Yet from the cost of air freight to the complexity of international returns plus consumer expectations for full disclosure of import tariffs at checkout, successful global ecommerce is significantly more complex than it might first appear.

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Four common omissions that Prestashop users tend to do

Canonicalized

When managing an online store there are a lot of things that need attention and therefore it is easy to forget something or to ignore, the following list contains. Four common things that I usually find missing in Prestashop sites. I based this list on Prestashop because I know for sure that the missing things […]. The post Four common omissions that Prestashop users tend to do appeared first on Canonicalized.

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Personalisation is the key for retailers to improve engagement with target demographics

Retail Technology Review

The recent news that Asos has been named the retailer ‘best at communicating’ in a poll of UK university students, beating the likes of Nike, Topshop and Urban Outfitters, reflects the importance for retailers to ensure that they take a personalised approach to engaging with their customers.

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4 Ways to Expand Your Digital Business Worldwide

FastSpring

Please note, this post originally appeared on CustomerThink. Commerce has long been an international affair, crossing national boundaries and geographic lines. With improving technology and digital platforms, shoppers have started to think differently and redefined what “shopping” means. The new reality is that ecommerce is the norm and customer experience is at the center of the ecosystem.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Tigers USA opens new purpose-built facility in Miami to meet growing e-commerce demands

Retail Technology Review

Supply chain specialist Tigers USA has moved its Miami, USA team into a new, larger facility to strengthen its focus on the Latin American region as well as meet growing global e-commerce demands.

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The Commerce Marketer Podcast: Post-Purchase Email Marketing

Bronto

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Stephanie Maassen, Senior CRM Manager, Balsam Hill Whether you’re a seasonal business or not, focusing on the customer experience is a. The post The Commerce Marketer Podcast: Post-Purchase Email Marketing appeared first on Bronto Blog.

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Secrets to eCommerce success to be revealed at B2B Marketing Expo 2019

Retail Technology Review

The secrets to succeeding in B2B eCommerce are to be unveiled to marketers at this year’s B2B Marketing Expo 2019.

B2B 101
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Elsner Technologies Receives Rave Reviews on Clutch

Elsner

Elsner Technologies is a proven digital partner for companies across the globe. With locations in Florida and India, we provide our clients with custom software solutions, regardless of their needs or location. Our apps help businesses connect with their clients, and our websites generate sales and growth for firms of all shapes and sizes. We take pride in the work we do for our clients, and we now have proof that our pride is justified.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Ecomdash Product Updates – February 2019

ecomdash

This month of development focused on enhancing our listing functionality with a few added search functions. Here are a few of our biggest updates. New Listing Enhancements. Our team made quite a few enhancements to the listing functionality. Below shows a breakdown of each change: eBay Allow Best Offer : You can now list products to eBay and set the lowest and max allowed bids for a more automated selling process.

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Digital Media Spending Growth And Privacy Are Compatible

Forrester eCommerce

With increasing scrutiny on how advertising platforms use consumer data, the days of hypertargeting are numbered. As a result, one may believe that ad prices and, consequently, ad spending will need to decline. Forrester disagrees. We expect annual digital media spending in the US to grow by nearly $50 billion over the next five years. […].

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The Pros and Cons of Drop Shipping in 2019

CPC Strategy

Drop shipping has become a popular logistics approach with today’s online retailers. The main reason? It eliminates the need for warehousing — an. > Read More. The post The Pros and Cons of Drop Shipping in 2019 appeared first on Retail Performance Marketing Blog - CPC Strategy.

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The Can’t-Miss Keynote at Connect: The Jason & Scot Show Live!

ChannelAdvisor

Still deciding whether to attend Connect 2019 ? Need another reason beyond Austin’s mouth-watering beef brisket? Consider this: the premier customer event will kick off with two can’t-miss keynote speakers, Jason “Retailgeek” Goldberg and ChannelAdvisor co-founder and executive chairman Scot Wingo , who are ready to serve up big picture concepts in bite-sized portions to help brands and retailers return to their companies with real solutions that can grow their businesses.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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4 Omnichannel Marketing Best Practices for eCommerce

2Checkout

Nowadays many shoppers don’t even remember how they learned about an eCommerce brand in the first place. If you ask them, the most popular answer is “I found it somewhere on the Internet” Commercial information is all over the place, so nobody cares about the “channel” they use to find it anymore.

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How Guest Checkouts Weaken Your Brand

Smile.io

You may have heard that guest checkouts are a great way to increase your sales. However, I want to challenge this popular belief. I’m going to show you that while guest checkouts might inflate your sales, they actually have a long-term negative impact on your business. Guest checkouts are not likely to come back after the initial sale. Registered customers are primed for repeat purchases.

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The Rapidly Growing Role of AI in Retail

Heartland

Have you ever thought about how the camera on your phone automatically adjusts its settings to perfectly capture images in nearly any type of lighting? That’s artificial intelligence (AI) hard at work, right in the comfort of your pocket, and it’s getting better and better with each system update. The point is that AI is not as alien as most of us think.

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