Forrester eCommerce
NOVEMBER 27, 2018
Since IBM’s announced intention to purchase Red Hat for $34 billion, Forrester analysts have received a number of inquiries about the potential acquisition. Outside of our previously published thoughts, we find it unwise to speculate on IBM and Red Hat’s future plans. That said, Forrester has published five Forrester Wave™ evaluations that compare existing products […].
Groove
NOVEMBER 27, 2018
Cart Abandonment is a huge problem. An average eCommerce store loses 75% of its sales to cart abandonment with some studies reporting over 80% loss. Many articles and blogs report similar reasons for cart abandonment and the loss of a eCommerce sale, but it really boils down to four: Being forced to create an account. Unexpected shipping costs. Researching to buy later.
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Forrester eCommerce
NOVEMBER 27, 2018
Forrester Analytics Global Business Technographics Priorities & Journey survey shows that customer-obsessed firms currently have a 93% customer satisfaction rate — far above the 65% experienced by firms not prioritizing and investing in emerging technologies. These leading firms also have the highest three-year revenue growth. By following the LIFT framework of activities consistently, CIOs can […].
Bootstrapping Ecommerce
NOVEMBER 27, 2018
7 email marketing fundamentals every new marketer or ecommerce store owner needs to know. If you're new to email marketing, this is for you! The post Email Marketing Basics: 7 Fundamentals for New Online Business Marketers & Owners appeared first on Bootstrapping Ecommerce.
Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Forrester eCommerce
NOVEMBER 27, 2018
You’d be forgiven for thinking it’s a sequel — a “Part Deux,” so to speak. But in fact, this is Forrester’s inaugural Data Strategy & Insights event. So why “this time”? Because, frankly, you’ve been to other conferences. You’ve been duped by other headlines. But we’ll actually be tackling insights to action, starting with Brandon Purcell’s […].
Store Growers
NOVEMBER 27, 2018
Google Ads reputation as a marketing channel has taken a hit over the last couple of years. It went from being the darling of marketers to being expensive and unsexy. While most of the headlines have shifted to new and sexier platforms like Instagram, Google continues to post strong revenue numbers. Currently they are still at more than 2x the revenue of Facebook ( $28.95 billion vs $13.73 billion in Q3 of 2018).
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Retail Technology Review
NOVEMBER 27, 2018
Geodis has created a global position for e-commerce with the appointment of Ashwani Nath as Vice-President & Global Head of e-channel solutions. Reporting to Philippe de Carné, Group CCO, Ashwani Nath will be responsible for building and promoting end-to-end e-commerce omni-channel solutions, gathering all existing physical & digital expertise in the company.
Forrester eCommerce
NOVEMBER 27, 2018
There is an imminent market need to understand what analytic vendors truly help healthcare organizations make sense of their growing data assets and turn them into customer level insights. HCOs need to better understand their customers, whether patient or member, so they can ensure they take the next best action that will lead to […].
Retail Technology Review
NOVEMBER 27, 2018
Traffic to the UKFast network, which hosts thousands of eCommerce websites and booking platforms, has seen a massive 30% increase in web traffic this Black Friday, compared to Black Friday last year.
Forrester eCommerce
NOVEMBER 27, 2018
Like most people, I consider November a good time to start thinking about the clean slate a new year brings. There is lots of room to reflect on one year and get ready for the next one with a bit more, well, “resolve,” so to speak. I’ll be an all-around better person, for sure. A […].
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Retail Technology Review
NOVEMBER 27, 2018
The shopping season is upon us and, like every year, many of us choose to buy online instead of trawling through the shops. But do UK retailers ensure shoppers can trust their websites?
Store Growers
NOVEMBER 27, 2018
I’m excited to launch something new: Google Ads Aces. It’s a show where I take a look at the Google Ads performance of some of ecommerce biggest and hottest brands. We’ll take a look at what they’re doing, what they’re doing well, what not so. As always, the goal is to get smarter and get ideas that we can use in our own campaigns.
Retail Technology Review
NOVEMBER 27, 2018
Matalan has chosen ContentSquare's user experience (UX) analytics solution to enhance its online performance and help the digital teams, including insight, marketing, UX, trading and content teams, create a seamless omnichannel experience.
Frooition
NOVEMBER 27, 2018
Search Engine Optimisation (SEO) is one of those things that can often be overlooked during the exhausting process of designing and building a new e-commerce site. It’s completely understandable as it’s challenging enough to create something that looks good and does everything it should – from showcasing your products to checkout and payment. As this is all part of the user experience they are (with good reason) prioritised with time and resource.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
FastSpring
NOVEMBER 27, 2018
Three letters are crucial to your site’s success: SEO. Search engine optimization is the process of increasing the online visibility of your webpage through organic search engine results. Studies have shown that the first five results on Google get 67% of all clicks , so optimizing your web pages allows your business to rank higher on the search result page and receive more organic (non-paid, voluntary browsing) traffic by people who are interested in your software or digital product.
ecomdash
NOVEMBER 27, 2018
Charlotte, NC – November 2018: Ecomdash, a multichannel inventory management software, announced today their integration with Google Shopping Actions. With this new addition to their suite of over fifty ecommerce platforms, ecomdash merchants can now manage sales orders, inventory updates, and shipping processes across Google’s various shopping channels.
Wiser
NOVEMBER 27, 2018
On Nov. 15, Wiser hosted its webinar on how businesses can turn in-store data into action. The webinar, titled “ Performance at Scale: Wiser Scorecards & Actionable Insights for Your Business ,” was hosted by Director of Product Management Tom Vieira and Sr. Director of Operations Devon Kelly. . Missed out (or looking for a refresher on what you heard)?
Salsify
NOVEMBER 27, 2018
When using an agile engineering methodology, your IT team gathers just enough product requirements to get started and release a beta version to begin getting feedback from your end user. This method helps you understand what’s working well with your customer base and the market at large, fast. If you apply this method to product data itself - you can improve your ecommerce outcomes quickly.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
ChannelAdvisor
NOVEMBER 27, 2018
The holiday shopping season is officially in full swing and another record-breaking Cyber Monday is in the books. According to Adobe Analytics , Cyber Monday grew 19.3% year-over-year and totaled $7.9 billion in online sales. But one of the most interesting trends we noticed during the holiday shopping weekend — which we discussed yesterday on the blog — was the emergence of a potential new, major shopping holiday in the US: Thanksgiving Eve.
Dynamic Yield
NOVEMBER 27, 2018
Dynamic Yield is honored to be recognized as a tech leader, earning a spot in the top quartile of Deloitte's Fast 500 awards program in North America. The post Dynamic Yield Makes Deloitte’s 2018 Technology Fast 500 List appeared first on Dynamic Yield.
Smile.io
NOVEMBER 27, 2018
If you make a list of the brand communities you’re a part of, the ones that get you the most excited are going to also be the ones that that have visible rewards program. It makes sense, because whether or not a rewards program is visible has a direct impact on the speed and strength of growth of its brand community. The truth is that a highly visible rewards program makes it easy for customers to join your brand community, engage with your program, and share your community with their friends.
Optimizely
NOVEMBER 27, 2018
Marketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at the start of the message. Your buyers likely expect that, and you have to step up your game to the next level. Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Ecommerce Platforms
NOVEMBER 27, 2018
If you're planning to launch an ecommerce store, you'll soon have to face a serious dilemma: Bigcommerce vs Shopify – which one should you choose? While both are awesome in their own right, there are some differences that make either platform better suited for specific scenarios and types of users. Today, we get to the bottom of this and compare Bigcommerce vs Shopify head to head.
OrderDynamics
NOVEMBER 27, 2018
Omnichannel Order Management – Solving Today’s Challenges. Editor’s Note: This post was originally published in June 2016 and has been updated for freshness, accuracy, and comprehensiveness. . Omnichannel order management is the technology that provides inventory visibility, routes orders to the best locations for fulfillment, and accepts returns – across all retail channels.
ecomdash
NOVEMBER 27, 2018
This article is part of our series about tailoring your content strategy for the ecommerce sales funnel. Check back for an in-depth look at how to cater your content for each individual stage of the funnel. The reason it’s called a sales funnel is because it gets smaller as you go deeper… which makes the first stage the absolute biggest! The starting point deals with everyone — literally everyone online — and your job is to dive in and find your target customers among them.
Kissmetrics
NOVEMBER 27, 2018
You’ve seen me and thousands of other marketers talk about how to make a blog popular. But if you don’t set up your blog correctly, you won’t do well no matter what kind of marketing you do. And no, I am not talking about the technical setup of your blog. I am talking about the foundation. From what you are blogging about, to how you structure your content… there are a lot of basics people get wrong.
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
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