RTP blog

NOVEMBER 1, 2019

By Andrew Makarov, MobiDev Augmented reality (AR) technology has been a mainstay in the retail industry for a number of years, generally used to allow customers to virtually try a product before purchasing. Some of the biggest players in tech, such as Google, Microsoft and Apple, are pushing forward new developments in the field of AR, and navigating indoor spaces via AR is becoming more and more attractive and possible.

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Forrester eCommerce

NOVEMBER 1, 2019

Business use of the internet of things continues to expand. Read Forrester's predictions on what to expect from the IoT market in 2020.

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Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit.

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PPC eCommerce SEO Information 105

Forrester eCommerce

NOVEMBER 1, 2019

In 2020 users of blockchain and distributed ledger technology will focus on operational matters, deployment flexibility and, interconnectivity. Read our 2020 predictions to learn more.

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Technology Operations Information Customer 288

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

SellBrite

NOVEMBER 1, 2019

Why Fast Delivery is Key to Winning Holiday Spend. The battle to win consumer holiday spend this year is heating up as we edge deeper into the holiday season and shoppers start preparing their lists. But, with the eCommerce industry growing 14.2% last year, that battle has become more competitive than ever. While online retailers roll up their sleeves, brace their profits, and mark down their price tags, you might be wondering if there’s a better way to win holiday spend this season.

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Shipping Costs Multi-channel Shopify Fulfillment 100

Forrester eCommerce

NOVEMBER 1, 2019

This blog post is part of Forrester’s Holiday 2019 retail series. As we quickly ramp into peak season for most retailers, your job as a tech vendor is clearer than ever: Make life easier for your customers. To start, ask your customers these questions now, whether formally or (ideally!) informally during regular conversations: “When do […].

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Customer Blog Information Retail 165

Forrester eCommerce

NOVEMBER 1, 2019

Can chatbots help meet your holiday hiring needs — and should they? Forrester Principal Analyst Ian Jacobs explains in this video.

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ChannelAdvisor

NOVEMBER 1, 2019

Instagram has just announced its latest program for e-commerce sellers, and it’s going to be big. . After months of beta testing with select brands, Instagram Checkout is now accepting applications from all qualified US-based sellers. . If you consider just one new social media advertising opportunity in 2019, this should be it. . What is Instagram Checkout?

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Merchant Services Social Media eCommerce Mobile 81

Forrester eCommerce

NOVEMBER 1, 2019

Author(s): Julie A. Ask, Frank E. Gillett, and Jeff Becker Google has announced that it will acquire Fitbit for $2.1 billion. This acquisition will improve Google’s health and wellness offerings and makes it more competitive. Forrester forecasts that smartwatch sales will surpass those of fitness trackers in 2020, with Apple Watch being the market leader. […].

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Improvements Marketing Customer 150

MakeWebBetter

NOVEMBER 1, 2019

eCommerce business fears the increasing number of Shopping Cart Abandonment problems that linger thereafter. But loves the increasing number of Loyal Customers. Why so? Your eCommerce business is definitely proceeding in the right direction if you’re getting heavy traffic and leads. These leads prove to be your potential customers. However, getting leads doesn’t always imply […].

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Customer Loyalty Shopping Carts Customer Definition 60

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Forrester eCommerce

NOVEMBER 1, 2019

Author(s): Julie A. Ask, Frank E. Gillett, and Jeff Becker Alphabet has announced it will acquire Fitbit for $2.1 billion. This acquisition will improve Alphabet’s health and wellness offerings and makes it more competitive. Forrester forecasts that smartwatch sales will surpass those of fitness trackers in 2020, with Apple Watch being the market leader.

Improvements 150

Improvements Marketing Customer 150

ROI Revolution

NOVEMBER 1, 2019

Amazon Could Revolutionize Television Advertising. Amazon started out selling only books – and went on to sell pretty much anything under the sun that you may ever need. They then branched out into the world of smart speakers with the Amazon Echo. Then, they entered the world of streaming television with the Amazon Fire TV and Fire TV Stick. Clearly, Amazon’s MO is entering any area where they can satisfy customers and discover untapped growth & profitable success.

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Books Games eCommerce Consumer 60

Forrester eCommerce

NOVEMBER 1, 2019

Mobile’s share in the US online retail and travel commerce will increase from 36% in 2018 to 45% in 2024, as per our recently published forecast Forrester Analytics: Mobile And Tablet Commerce Forecast, 2019 To 2024(US). Smartphone buyers are growing faster than overall online buyers, but revenue per user will be the growth driver as […].

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Mobile Travel Online Retail Retail 150

SheerID

NOVEMBER 1, 2019

The post The Importance of Customer Verification for Personalized Marketing appeared first on SheerID.

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Customer Marketing Blog 60

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Smile.io

NOVEMBER 1, 2019

What is it that drives customers to shop with luxury brands? Despite the higher quality, in most cases, it’s the desire to portray a certain type of lifestyle. Customers seeking premium products want to appear exclusive and prestigious in their social groups. While many people think that loyalty programs dilute luxury brands, that could not be further from the truth.

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Events Jewelry Customer Experience Recommendation 36

Forrester eCommerce

NOVEMBER 1, 2019

Tighter investor scrutiny will moderate venture capital and private equity investments. Meanwhile, regulatory technology funding will soar. Read our predictions.

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Other Marketing Technology Customer 30

iQmetrix

NOVEMBER 1, 2019

Last week, we attended Mobile World Congress (MWC) Los Angles, a three-day, tech focused, B2B event featuring exhibit halls, presentations, and endless networking opportunities. This year’s theme was Intelligent Connectivity, and in case you missed it, or want to relive some key learnings, below is a recap from our perspective.

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eCommerceFuel

NOVEMBER 1, 2019

Today I am going to be talking about something I have been trying to grow in recently: leadership. Over time, I have realized that if you want to do anything meaningful, you really have to invest in and lead a team well. So in this episode, I will be sharing four books on the topic that stood out to me and explaining some of the key concepts I was able to incorporate into my company and culture.

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Books Shipping Shopping Carts eCommerce 26

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

GetElastic

NOVEMBER 1, 2019

How can I increase the visibility of my products for website visitors? What should I do to motivate people to interact with my web page? What tools can help me convert more website visitors into customers? If these questions sound familiar to you and you’ve been wondering the same for a while, you’re not alone. These are only some of the questions that ecommerce practitioners frequently Google in search of the perfect lead generation strategies.

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Live Chat eCommerce Information Customer 149

Ecommerce Platforms

NOVEMBER 1, 2019

If you’ve been following our blog keenly, then you’ve probably noticed that we’re not the type of guys who’d miss out on the trending POS systems. Yes, that’s right. TouchBistro is certainly one of them, at least going by the numerous TouchBistro reviews posted all over the web. In fact, according to figures published by the company, more than 23,000 restaurants are currently leveraging the TouchBistro POS system.

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POS Payment Services Merchant Services Payments 80