Tue.Jan 08, 2019

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Blockchain And GDPR: Not Mutually Exclusive But Can Be A Toxic Blend

Forrester eCommerce

Depending on who you listen to, the combination of GDPR and distributed ledger technology (DLT, AKA blockchain) is either a poisonous cocktail or a magic potion. As you’d expect, the reality is more nuanced: While GPDR poses a challenge to DLT-based architectures, it doesn’t make them obsolete or unviable. Furthermore, DLT can actually form an integral […].

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7 Marketing Mistakes That Nearly Broke Me… Literally

Kissmetrics

When you look at me, what do you see? Someone who is a marketer… maybe even an entrepreneur. As you may already know, I’ve co-founded a handful of companies. I’ve received a handful of awards from people like President Obama and the United Nations. And I am a New York Times bestselling author. The list keeps going on and on. In other words, most people see me as successful.

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How to Run an Online Contest for Your B2C Brand

Optimizely

If you’re anything like me, you’ll have spent the first few weeks of the new year when it’s gray and cold looking at holidays in the sun. After hours (and hours) of browsing photos of golden sands and turquoise seas, I started seeing retargeted ads with contests to win vacations. Running an online contest to capitalize on the mood of consumers during the dreary days at the start of a new year is a great example of successful contest marketing.

B2C 210
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Our Top 10 Favourite Apps of 2018

A Better Lemonade Stand

If you’re interested in learning about new ways to run your ecommerce business better, check out this roundup of the best business apps for ecommerce! The post Our Top 10 Favourite Apps of 2018 appeared first on A Better Lemonade Stand.

eCommerce 125
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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What’s Spree Commerce? Everything You Need to Know

Ecommerce Platforms

Have you come across Spree Commerce while browsing the web, and are you unsure what it is and whether it'll help your business? If so, you're in the right place. Read our thorough review to get to grips with everything you need to know about this software. Let's dive in! Who's Spree Commerce? Ruby on Rails created Spree Commerce back in 2007. In short, it's a comprehensive e-commerce framework offering entrepreneurs a scalable, open source solution.

eCommerce 106
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Using the cloud for integration turns marginal into massive gains for retailers

Retail Technology Review

By Graham Woods, Managing Director of W3Partnership. No-one talks about retail in terms of online and offline anymore. The word omnichannel entered and left our parlance with equal speed. Retailers are now focussed on providing customers with the choice, experience and delivery they want, when they want it – regardless of the channel on which any part of the customer journey takes place.

Retail 104

More Trending

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How to Work with Digital Influencers to Increase Your Instagram Followers

Bootstrapping Ecommerce

If you’re wondering how new brands go from 0 - 100,000 followers super fast we’re here to spill the secrets: They work with digital influencers. The post How to Work with Digital Influencers to Increase Your Instagram Followers appeared first on Bootstrapping Ecommerce.

eCommerce 105
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Gartner mentions FarEye in the Hype Cycle for Multienterprise Solutions, 2018 under the Global Logistics Visibility technology

Retail Technology Review

FarEye, a technology solution to run eCommerce and supply chain logistics operations has been mentioned as a sample vendor in Gartner’s recent Hype Cycle report for Multienterprise Solutions[1] under the Global Logistics Visibility technology which was published on 13 December 2018.

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Sneak Peek at NRF 2019 Retail’s Big Show

OrderDynamics

Sneak Peek at NRF 2019 Retail’s Big Show. As of this writing, we are one week away from NRF 2019 Retail’s Big Show. For retail, this is the big event. Last year’s show drew in 37,000 participants. This year, we expect even more to attend. With over 700 exhibitors, from over 99 countries around the world, there is always something interesting and new to see and discuss.

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Ecommerce Lately: December 2018

ecomdash

With the holidays behind us, let’s review all the latest happenings from December in our most recent Ecommerce Lately article. 2018 Marks the Biggest Online Shopping Period Ever. Adobe Analytics claims that between November 1st and December 19th, $110.6 billion was spent online (breaking all past holiday sale records in the US). Amazon and eBay were at the top in sales (no surprise), as 1/5 of those surveyed projected buying three quarters of their Christmas gifts on these sites.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Mobile Commerce and Emoji-Filled Subject Lines: Looking Back on the 2018 Holiday Season

Sailthru

Even though brick-and-mortar foot traffic was down during Cyber Weekend , American consumers spent a whopping $58.5 billion, a 19.9% increase over the previous year. And that was just during those five days, not even taking the rest of the holiday season into consideration. Mastercard estimates that between November 1 and December 24, Americans spent a whopping $850 billion , the highest holiday shopping figure in six years.

Mobile 60
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Amazon FBA & Referral Fee Changes [February 2019]

CPC Strategy

Amazon recently announced they will be adjusting their rates for the Fulfillment by Amazon (FBA) service in the U.S. to reflect the changing costs of fulfillment, transportation, > Read More. The post Amazon FBA & Referral Fee Changes [February 2019] appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Episode 66 – What’s Next for Amazon Sellers with Futurist Matt Ward

eCommerce Evolution

Matt Ward built an Amazon business from nothing with a goal of selling it for $1million in 12 months. His goal once the sale was final was to work on stuff that mattered more to him….He reached his goal of selling his company and now he’s running a podcast and writing books on some pretty interesting topics. He’s had the privilege of interviewing some pretty stellar people including one of my marketing heroes – Seth Godin.

Books 59
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Amazon Best Sellers Rank (BSR)

CPC Strategy

You’ve likely heard about the Amazon Best Sellers Rank (BSR) on some forums or other Amazon seller blog posts. Perhaps some of your. > Read More. The post Amazon Best Sellers Rank (BSR) appeared first on Retail Performance Marketing Blog - CPC Strategy.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Abandoned Cart Emails: How to Improve and What to Include?

Prisync

After the rush of the Christmas and New Year holiday period, many e-commerce owners find themselves struggling to pick up sales in January. People either don’t have the money or because they’re so focused on getting back to work, they don’t have the time to shop. For you, as an e-commerce business owner, this is.

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How to Use Targeted Marketing Emails to Entice Online Shoppers

PERQ

The post How to Use Targeted Marketing Emails to Entice Online Shoppers appeared first on PERQ.

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Amazon

Etail Solutions

Amazon Marketplace enables third-party sellers to sell new or used products on a fixed-price online marketplace alongside Amazon’s regular offerings. The post Amazon appeared first on Etail Solutions.

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The 5 Best Social Media Rewards Campaigns

Smile.io

Social media is an incredibly powerful tool for building a sustainable brand community.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Ebay

Etail Solutions

eBay–best known for its auctions and its consumer to consumer sales–is an online marketplace where buyers and sellers to come together and buy or sell almost anything. The post Ebay appeared first on Etail Solutions.

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Publish Your Website (You Know, the One You've Been Sitting on for a While)

Weebly

Building and designing your website but not publishing it is like cooking a delicious meal but not serving it—you're not only missing out on the fruits of your own labor, but you're depriving real people the opportunity to enjoy what you've created. We get it: For some entrepreneurs, the desire to get it just right is so strong that they delay publishing their website indefinitely or sometimes don't bother with building anything at all— especially if it's the first website they've built.

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Wayfair

Etail Solutions

Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 10 million items across home furnishings, décor, home improvement, housewares and more. The post Wayfair appeared first on Etail Solutions.

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Improving Your Mobile Strategy: Best Practices in 2019

Payoneer

Optimizing your eCommerce site for mobile is more important now than ever before. More and more consumers are using their smartphones and tablets to shop online. According to a recent Forrester report, consumer spending on mobile will likely top $93.5 billion in 2018—and reach $175.4 billion by 2022. You are at a significant competitive disadvantage if you aren’t prepared to earn customers on mobile.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Walmart

Etail Solutions

Walmart offers top-notch support and a wide range of eCommerce services. While some providers vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti. The post Walmart appeared first on Etail Solutions.

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Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

Marketers sure are good at jargon, aren’t they? We love talking about our KPIs, ROI, and margins. But when it comes to digital businesses where all transactions and fulfillment take place online, there’s a whole new set of terms you need to know in order to keep up. Not only do you have to know general business and accounting concepts, but you need to understand online marketing, coding, and conversion terms to monitor and grow your business.

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Big Commerce

Etail Solutions

BigCommerce is an online store builder that allows you to do everything yourself, including add products, upload photos, process orders, create pages, create discount coupons, and more. The post Big Commerce appeared first on Etail Solutions.

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We Used Ahrefs to Analyze 25 Highly Competitive eCommerce Search Terms. Here’s What We Found

Inflow Insights

How can you rank your eCommerce product pages for competitive terms? What page elements help product pages rank well for trending and profitable keywords? Is building as many backlinks as possible really the key to ranking well? ( Hint: nope). To help answer these questions, we identified 25 competitive eCommerce terms that have been trending upward in search volume in the past year (according to data from Google Trends and Shopify ).

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Commerce Hub

Etail Solutions

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. The post Commerce Hub appeared first on Etail Solutions.

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How to Move Excess Inventory After the Holidays

Wiser

So, you have excess inventory after the holidays. You are not alone. This is a common scenario faced by all retailers, as they spend months preparing for the holiday season, only to be left with the back of the store full of post-holiday inventory. This isn’t good for many reasons. For starters, many products have finite life cycles, so you run the risk of losing profits as inventory sits.

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DHL

Etail Solutions

DHL software makes it easy to manage orders across all selling channels. Print labels (multi-carrier) fast and automate tracking all with the guaranteed lowest shipping rates. The post DHL appeared first on Etail Solutions.

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USPS

Etail Solutions

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur. The post USPS appeared first on Etail Solutions.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.