Optimizely

SEPTEMBER 11, 2018

Do you know exactly what your customers like and don’t like? If you quickly answered “Yes” then pause, and honestly ask yourself this: how do you really know? Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points. While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone.

Customer 250

Customer B2C Social Media Improvements 250

Forrester eCommerce

SEPTEMBER 11, 2018

Seamlessness is quite the buzzword these days. It seems that brands of all shapes and sizes are vying to achieve it — from cars, to shopping, to payments, to even “co-living” communities, the storied “seamless” experience seems to be everywhere. But are the experiences that we think are seamless in fact delivering superior experiences?

Customer 235

Customer 235

Kissmetrics

SEPTEMBER 11, 2018

User signals! It’s the one thing SEOs don’t optimize for. I don’t know why most SEOs ignore this metric considering how important it is to Google. See, Google doesn’t care to put the website with the most backlinks at the top or the best on page SEO … they want to put the website that you and other people love at the top. That’s why they look at user signals.

SEO 257

SEO Mobile Article Games 257

Forrester eCommerce

SEPTEMBER 11, 2018

Forrester’s survey for enterprise content management (ECM) decision makers is open. and we’re looking for your participation! 2018 Global Enterprise Content Management Online Survey Provide your perspectives on the key vendors, challenges, and opportunities you see in the ECM technology market. This survey is intended for ECM or content services decision makers and […].

Management 170

Management Technology Marketing 170

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Retail Technology Review

SEPTEMBER 11, 2018

BigCommerce, the ecommerce platform for fast-growing and established brands, has launched its Checkout JS Software Development Kit(Checkout SDK), a new JavaScript library that makes it easy for merchants to consume BigCommerce's Checkout APIs.

BigCommerce 115

BigCommerce eCommerce eCommerce Platforms Consumer 115

ecomdash

SEPTEMBER 11, 2018

There’s no more putting it off. The time is ripe for online retailers to start implementing augmented reality (AR) technology, now while it’s still cutting edge. Over the next few years, AR in ecommerce will become the new norm, but if you start now, you can still get a head start over your competition. Almost two years since the launch of Pokemon Go, AR is rapidly becoming mainstream.

eCommerce 110

eCommerce Mobile eCommerce Clothing Mobile 110

Ecommerce Platforms

SEPTEMBER 11, 2018

I bet you’ve heard about Subaru- certainly one of the largest vehicle brands today. Even with impressive sales numbers through the years, they were still able to boost them further by 10% in 2016- thanks to influencer marketing. How did they do it? Well, pretty simple actually. They created a campaign called “Meet an Owner” to boost brand sentiment and overall awareness.

Marketing 91

Marketing Payment Services Payments Social Media 91

A Better Lemonade Stand

SEPTEMBER 11, 2018

In this Beamer Review, learn about how to keep your audience updated with your content & launches in a way that’s more effective than email campaigns. The post Beamer Review: Engage Your Visitors with an On-Site Newsfeed appeared first on A Better Lemonade Stand.

Conversion Optimization 101

Conversion Optimization 101

ESW

SEPTEMBER 11, 2018

This is the third part in our series on understanding and thriving in international eCommerce. You can check out Part 2: Taxation and Remittance for guidance on how to understand your monetary obligations to the countries where you do business. In Part 3, we deal with the heart of international eCommerce: international logistics and reverse logistics.

eCommerce 94

eCommerce Shipping Costs Merchant Services Fulfillment 94

Wiser

SEPTEMBER 11, 2018

Whole Foods has long been a valuable ally for emerging food brands. Many of the products stocked on Whole Foods’ shelves are considered small label—brands not owned by a larger company, such as Proctor & Gamble or Mars. These emerging brands have an uphill battle as they look to establish a foothold in the consumer packaged goods space. They’ve just recently begun selling in stores and face competition from more recognizable brands, even in a store such as Whole Foods that leans toward small

Food and Beverages 88

Food and Beverages Mobile Presentation Other 88

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Omniconvert

SEPTEMBER 11, 2018

We’re not going to bore you with what Conversion Rate Optimization (CRO) means. You already know all that. But, If you were to remember one thing about Conversion Rate Optimization for your Magento store, remember this. The purpose of CRO is to adjust the website experience to change the visitors’ behavior with the ultimate goal […]. The post How to use Conversion Rate Optimization for your Magento store appeared first on eCommerce Growth Marketing Blog.

Magento 84

Magento Blog eCommerce Marketing 84

FastSpring

SEPTEMBER 11, 2018

The impressive growth of digital businesses combined with consumers’ growing interest in cross-border ecommerce and online shopping will continue to propel the growth of the ecommerce ecosystem. A key catalyst behind the explosive growth of ecommerce stems from increased mobile phone usage. As mobile phones become more powerful and are able to support a variety of native apps, connecting to the internet and shopping online becomes more convenient for consumers around the world.

Merchant Services 61

Merchant Services Presentation Payment Services Payments 61

Omniconvert

SEPTEMBER 11, 2018

We’re not going to bore you with what Conversion Rate Optimization (CRO) means. You already know all that. But, If you were to remember one thing about Conversion Rate Optimization for your Magento store, remember this. The purpose of CRO is to adjust the website experience to change the visitors’ behavior with the ultimate goal […]. The post How to use Conversion Rate Optimization for your Magento store appeared first on eCommerce Growth Marketing Blog.

Magento 74

Magento Blog eCommerce Marketing 74

Sailthru

SEPTEMBER 11, 2018

When it comes to department stores and marketplace retailers, digital truly is the divide. Traditional legacy brands have struggled with ecommerce, while their digital-first counterparts haven’t been able to translate to the physical world. But as our Retail Personalization Index proves, plenty of retailers — Sephora reigns supreme, but eBay isn’t that far behind — have successfully bridged the gap.

Department Stores 60

Department Stores Retail Jewelry Mobile 60

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

TradeGecko

SEPTEMBER 11, 2018

We’re thrilled to announce our latest partnership with Easyship , the all-in-one shipping platform for global eCommerce businesses. This integration allows multichannel businesses to have full visibility into their global supply chain ecosystem - including inventory, orders and fulfillments – across multiple sales channels and markets.

Multichannel 60

Multichannel eCommerce Shipping Fulfillment 60

Smile.io

SEPTEMBER 11, 2018

Building a great brand community can be done in 3 steps: first, you need a captivating reason for members to join. Secondly, you need to make it worth their time to engage with each other and with your brand. Finally, it has to be easy and valuable for members to share your community with others and help it grow.

Other 52

Other 52

Prisync

SEPTEMBER 11, 2018

For many e-Commerce merchants, some of the hardest things to do are get new customers and sales and compete against your competition. These don’t have to be problems though, not if you consider using comparison shopping engines. As a shopper, you may have used comparison shopping engines yourself to find the best deals online. Shoppers. The post 11 Shopping Comparison Engine (CSE) Sites You Need to Know About appeared first on Prisync's E-Commerce Blog.

Comparison Shopping 40

Comparison Shopping eCommerce Blog Customer 40

Dynamic Yield

SEPTEMBER 11, 2018

Learn how coconut-obsessed beauty company, Kopari, personalized experiences to capitalize on each and every new customer, increasing ARPU with Dynamic Yield. The post Kopari Blends Personalization into Their Digital Strategy (Case Study) appeared first on Dynamic Yield.

Customer 28

Customer eCommerce 28

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Bamboo Rose

SEPTEMBER 11, 2018

On January 9, 2007 Steve Jobs introduced the world to a device that would change our lives forever: the iPhone. At the time, Apple was venturing to reinvent the mobile phone through revolutionary user interface (UI) and innovative software, claiming that the iPhone was five years ahead of any other phone on the market. […]. The post Mobile PLM: Retail’s enemy or perfect opportunity?

Mobile 20

Mobile Other Marketing Management 20

Dynamic Yield

SEPTEMBER 11, 2018

Learn how coconut-obsessed beauty company, Kopari, personalized experiences to capitalize on each and every new customer, increasing ARPU with Dynamic Yield. The post Kopari Blends Personalization into Their Digital Strategy (Case Study) appeared first on Dynamic Yield.

Customer 28

Customer eCommerce 28

OrderDynamics

SEPTEMBER 11, 2018

What Exactly Is A Split Payment in Retail? Omnichannel retail evolves almost on a daily basis. But it has to because customers are more and more demanding. For a long time, omnichannel retail meant to buy from anywhere, and fulfill from anywhere. But has another component now been added? Shoudl ‘pay in any way’ be added to our definition?

Merchant Services 50

Merchant Services Payment Services Cryptocurrencies Retail 50

BigCommerce

SEPTEMBER 11, 2018

Americans are stressed during the holidays. Their biggest shopping concern? Package delays. It even beats worrying about money. And if customers are worrying about it, you bet merchants are worrying right there with them. Not to mention that with last-minute shoppers making up nearly 30% of online holiday sales , ‘tis truly the season for some ecommerce nail biting.

Shipping 263

Shipping Merchant Services Customer Fulfillment 263

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail