Mon.Feb 25, 2019

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How to Write the Best Product Descriptions

CPC Strategy

As an online retailer, your product descriptions can make or break your business. Sure, great photos are important. But unless they’re paired with. > Read More. The post How to Write the Best Product Descriptions appeared first on Retail Performance Marketing Blog - CPC Strategy.

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How to Use Visual Search to Drive eCommerce Growth

SellBrite

Unlike pre-internet days where everyone watched the same 10 channels on TV and read the same newspapers, people have access to hundreds of channels across multiple platforms. Between social media campaigns with popular influencers and display ads that pop up everywhere on the web, it’s no wonder customers are distracted online. It’s harder than ever to grab their attention and convince them to buy from you.

eCommerce 153
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Lead Scoring Is Important For Your Business: Here’s How to Create Scoring Model and Hand-Off Strategy

BigCommerce

68% of businesses don’t practice any type of lead scoring.

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Why Global Retailers Are Leaving Tmall And What This Means For Your Business

RTP blog

By Franklin Chu, Azoya USA International retailers have been quick to flock to large e-Commerce platforms in China, enticed by impressive consumer traffic in the world’s biggest retail market. Yet a growing number of them – including Macy’s , Watsons and New Look – have recently decided to shutter their Tmall Global stores despite growing demand among Chinese consumers for foreign goods.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Just Published: The Forrester Retailer Wave™ On US Mobile Apps

Forrester eCommerce

Today’s Retail Apps Meet mCommerce Purpose, but Fail To Inspire Omnichannel Shopping Brendan Miller and Madeline King The Forrester Industry Wave evaluates digital experiences of firms; they highlight digital best practices from leading firms and help our clients better understand what digital strategies will best win, serve and retain customers.

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The 9 Best Small Business Email Marketing Software for 2019

Omnisend

At one point or another, every small business needs a tool to help with email marketing. With a market that’s so saturated, it can be quite difficult to weed through all of the tools to find the best one. But you’re a small business owner, you don’t have time for all that. So I’ve provided Read more The post The 9 Best Small Business Email Marketing Software for 2019 appeared first on Ecommerce Marketing Automation | Omnisend.

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More Trending

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All You Need To Know About Recharge Payments

Ecommerce Platforms

Are you looking for a reliable recurring billing app for your Shopify Store ? If so, Recharge Payments could be the solution for you. This review takes an in-depth look at its features, hits and misses to help you determine if it is the right fit for your subscription business model. But first about the subscription market. The subscription industry has grown by more than 100% in the last five years.

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Innovation Platforms — Not Software-Only

Forrester eCommerce

Every enterprise should be using an innovation platform to help track, drive and evaluate its innovation efforts. However, do not limit this effort to an innovation management software solution. As noted by my colleague, Dan Bieler, you need a continuum of collaboration tools. To help address this, the leading innovation platforms today have added on […].

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Social Proof for Ecommerce: How to Leverage Social Proof as a Selling Tool

A Better Lemonade Stand

Consumers are more likely to value something if they see others value it first. That's why these social proof tactics are so powerful at driving sales. The post Social Proof for Ecommerce: How to Leverage Social Proof as a Selling Tool appeared first on A Better Lemonade Stand.

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FORRward: A Weekly Read For Tech and Marketing Execs

Forrester eCommerce

Are we running out of ideas? As the pace of disruption accelerates, there is an increasingly important focus being put on innovation. Now along comes some work published in the MIT Technology Review by economists from MIT, Harvard, and Boston University, AI is reinventing the way we invent, that highlights how the increasing amount […].

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Amazon Product Sampling Shaking up the Advertising Industry

ROI Revolution

You’ve probably never heard about it, but Amazon has recently started a program where companies can send free samples to consumers based on customer data on what they’re most likely to buy. How Amazon Product Sampling Works. Brands can pay to bring their Amazon Advertising one step further than display ads and deliver small samples of their products to ideal consumers.

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How Washington Post, BuzzFeed and Business Insider Set Themselves Apart with Artificial Intelligence

Sailthru

The Washington Post employs more than 700 journalists, but of course they can only do so much. That’s why the publisher developed Heliograf, an in-house automated storytelling technology that specializes in short, multi-sentence updates. In other words, an artificially intelligent reporter. One of the biggest, most exciting disruptions ever in technology, artificial intelligence is already a differentiator for winning brands.

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9 Must Have Shopify Apps in 2019

ecomdash

What entrepreneur has time to comb through Shopify’s thriving ecosystem of over 2,500 apps ? It can be very daunting for an online store owner to find the best apps to run their store. To help, we’ve compiled a list of the top 9 Shopify apps based on one-on-one discussions with numerous successful Shopify store owners. We chose apps that will help increase your online sales and streamline backend operations.

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Why Advertisers Need To Renew Focus On Creative Performance

CPC Strategy

Audience targeting capabilities have long been the primary focus for performance marketers — that’s beginning to change, however, as creative performance becomes the. > Read More. The post Why Advertisers Need To Renew Focus On Creative Performance appeared first on Retail Performance Marketing Blog - CPC Strategy.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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[Guest Blog] Top Warehouse Management System Features To Reduce Human Error

ChannelAdvisor

Optimizing order fulfillment is a big initiative for many e-commerce and omnichannel businesses. Businesses that don’t utilize a warehouse and inventory management system experience more of the human errors that can lead to decreases in efficiency, high labor costs and unhappy customers. There is a lot of information out there, and many solutions to choose from, which can leave sellers confused about what features actually matter most to their businesses.

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Magento Amazon Extension- Empowering Merchants to Grow Their Business Seamlessly Across Global Marketplaces

ChannelSale

Entrepreneurs have found a new platform to showcase and sell their products to a broader customer base without investing too much in infrastructure and logistics. The online global marketplaces like Magento, Amazon, etc., has come up as an amazing option for the small and medium-sized businesses. Merchants can even sell the same inventory of products on two or more marketplaces.

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SaaStr Annual 2019 – Key Takeaways and Highlights

2Checkout

The 2Checkout team kicked off Feb 2019 by joining over 12,000 participants in San Jose for SaaStr Annual 2019, the largest conference in the world for B2B software. The general consensus of 2Checkout team members at the end of the conference was simple and to the point: “It. Was. Amazing.

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Top Warehouse Management System Features To Reduce Human Error

ChannelAdvisor

Optimizing order fulfillment is a big initiative for many e-commerce and omnichannel businesses. Businesses that don’t utilize a warehouse and inventory management system experience more of the human errors that can lead to decreases in efficiency, high labor costs and unhappy customers. There is a lot of information out there, and many solutions to choose from, which can leave sellers confused about what features actually matter most to their businesses.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Food in The Forest

Canadian Special Events

The wedding was in the making for over a year. The bride asked for a 100 – person long table dinner in the middle of the Cowichan Lake Wilderness Forest with harvest tables running alongside the river. To do this the Toque team literally took over a bridge that bled into the forest flats with the Cowichan Lake river flowing in the background. The Toque team literally took over a bridge that bled into the forest flats.

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How to create a social media style guide for your brand.

Frooition

Successfully marketing your brand on social media requires a mix of skills from your company’s founder, employees and often freelancers or agency staff. When many different people contribute to a project, it’s important to create a framework that ensures consistency of quality and brand personality. For social media marketing, that framework is called a social media style guide.

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10 Questions to Ask your Magento Development Agency

Onilab User Guides

E-commerce profit heavily depends on site performance. In order to provide a seamless user experience and represent your brand in the best manner, you have to collaborate with professional developers that are able to deliver stellar results. We at Onilab have worked both with savvy startups and industry giants. What unites our clients is the constant growth and steady focus on innovation and development.

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Wireless Growth: Just 5 Emails Away

iQmetrix

The wireless industry is a fast-paced, ever-changing, technology-filled retail industry. While many retail industries share aspects of retailing with wireless—like pleasing your customers—wireless has its own set of unique factors that merchants need to consider.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Dynamic Yield

The post ????????? ??? ? ??????? ?????????????? ??????????? ????? appeared first on Dynamic Yield.

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Event Round-Up: PI Apparel LA

Bamboo Rose

For two days last week, we set up shop at the beautiful Grand Hotel in Downtown Los Angeles to take part in 2019’s PI Apparel LA. Along with big name brands like Kohl’s, Express, and Lululemon Athletica, the Bamboo Rose team mixed and mingled with hundreds of other retail superstars to talk industry technology, digital product creation, […].

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Leveraging microservices for your business, Part 3: The backend for frontend pattern is not your friend

GetElastic

In the “Leveraging microservices for your business” series, principal architect, Matt Bishop has been addressing areas of focus to help organizations and developers determine if microservices are the right business choice. Part one described microservices as architectural qualities, while part two went through the benefits and challenges of building a microservice ecosystem.

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Top Five Reasons You Need A Multi-Enterprise Platform Copy

Bamboo Rose

With a viable internet connection and just a few clicks, you can find the average weight of a panda bear (answer: 250 pounds) or the GDP of the United States ($19390.60 billion). With all this information available at our fingertips, it’s ironic that retailers still can’t find a way to get accurate, timely data from […]. The post Top Five Reasons You Need A Multi-Enterprise Platform Copy appeared first on Bamboo Rose.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Pricing Best Practices on E-Commerce Marketplaces

ChannelAdvisor

With millions of sellers and billions of products to compete with on Amazon alone, it can be easy to get buried in data daily — and still feel behind. This is especially true when it comes to pricing on marketplaces, where more sellers than ever are competing across product categories. With more than half of online shoppers regularly comparing sellers to find the best price, it’s no longer your product descriptions and images alone that capture attention.

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Achieving a Better ROI on Your Social Advertising in 2019

Payoneer

For eSellers, social media advertising should be an essential part of your marketing strategy. Online stores with a social media presence have, on average, 32% higher sales than those without, making paid social advertising one of the best ways to reach new customers and expand your business. But it’s not enough to throw out the occasional tweet or an Instagram story.