Mon.Jul 30, 2018

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Sell More with the BigCommerce Amazon Integration

Groove

According to TechCrunch, Amazon sales make up 49.1% of all eCommerce sales and 5% of all retail sales within the United States. On top of that, 10 companies dominate 71% of the eCommerce space, based on sales. If you are looking to add another layer of revenue to your online store, we highly suggest adding Amazon into your omni-channel strategy. As a BigCommerce Partner Agency and full-service eCommerce agency, we've helped multiple clients navigate omni-channel selling.

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The Role Heart and Science Plays in Your Ecommerce Success

BigCommerce

Growing your ecommerce company in today’s digital environment takes more than balancing the art and science of growth. I like to say it takes heart and science. And that’s exactly what we implement at Boxed. Boxed has grown from a small start-up into a $100+ million brand in about five years. The company is an online wholesale retailer that sells in bulk without requiring customers to pay club membership fees.

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How Retailers Can Staff Smarter During The Back-To-School Push

RTP blog

By John Orr, Ceridian With parents picking their kids up from summer camps and yellow buses revving their dusty engines across the U.S., retailers know what time it is: back-to-school season is coming. Soon enough, stores will be teeming with eager families hoping to secure the latest trendy backpacks and essential outfits. But when stores are preparing for the rush of school shopping season, smarter retailers will look outside the box.

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How to Find a Name for Your Online Store

Ecommerce Platforms

Ever noticed how the name “Google” progressively became a standard vocabulary for “search on the internet”? It has become so common that people are now getting away with otherwise contradictory statements like “let me Google that on Yahoo.”. Admit it. We’ve all done it at some point. In retrospect, the war between Google and Yahoo has been one that has spanned more than a decade.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Social Commerce: How to Drive Social Media Sales in 2018

A Better Lemonade Stand

Dive deep into social media & how to define social media targets to measure growth & how to develop a social media marketing strategy to drive that growth. The post Social Commerce: How to Drive Social Media Sales in 2018 appeared first on A Better Lemonade Stand.

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Changing Our Marketing Message Based on User Behavior

Rishi Rawat

To do this we need to utilize the Choreographed Experience tactic. Definition: A Choreographed Experience is where we switch up our marketing messaging based on the interaction pattern of the shopper. To illustrate let’s look at ayersbasementsystems.com.

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[Infographic] The Ever-Evolving E-Commerce Consumer Journey

ChannelAdvisor

Looking for a snapshot of the common path to online purchase? It doesn’t exist. Today’s continually-evolving e-commerce consumer journey is less of a path — and more of a constant, continuous cycle of activity. Yes, the consumer journey has changed — drastically. Check out this infographic for a look into how the path to purchase has evolved — and more information on what brands and retailers can do to keep up.

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Why Multifamily Properties Should Use Multi-touch Lead Attribution

PERQ

The post Why Multifamily Properties Should Use Multi-touch Lead Attribution appeared first on PERQ.

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[Infographic] The Ever-Evolving E-Commerce Consumer Journey

ChannelAdvisor

Looking for a snapshot of the common path to online purchase? It doesn’t exist. Today’s continually-evolving e-commerce consumer journey is less of a path — and more of a constant, continuous cycle of activity. Yes, the consumer journey has changed — drastically. Check out this infographic for a look into how the path to purchase has evolved — and more information on what brands and retailers can do to keep up.

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Does Product Data Quality Really Impact Customer Experience? Spoiler Alert-It Does

ItemMaster

Gone are the days of simply going to the grocery store and choosing a product. Things have become much more complicated, and the consumer’s demand for product information has skyrocketed. While Consumer Packaged Goods (CPGs) may be lagging behind other product categories in terms of total online sales, that doesn’t mean that customers aren’t using online resources before or during a shopping trip.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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4 Human Resource Issues Wireless and Repair Retailers Can Avoid

iQmetrix

The Wireless Telecommunication reported that the average loss of employees from wireless retail stores rose to 82% in a four year time period, making employee retention a focus for many cell phone store retailers and repair stores. ( source ) Losing employees, for any reason, is among many human resource issues faced by both industries.

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These 13 Brands Own Their Cool Factor — Here’s What eCommerce Companies Can Learn From Them

ESW

Every brand has a cool factor that makes it unique. It can be a compelling story, a philanthropic mission, a must-have product — anything that makes the brand distinct from everyone else. Whatever that is, brands must find a way to communicate it through their marketing channels and campaigns. That cool factor is what separates the brand from the competition, and it should be the cornerstone of all brand messaging.

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Why Your Customers Want More From You Than Just Your Products

Sailthru

Think of the last purchase decision you made. Was it solely based on a better or unique product offering? Or did it have more to do with what the company stands for, how its products are made, or how it supports (or doesn’t support) a cause you care about? With endless buying options available and the ability to purchase anything online in seconds, consumers are becoming much more selective about the brands they align themselves with and why.

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These 13 Brands Own Their Cool Factor — Here’s What eCommerce Companies Can Learn From Them

ESW

Every brand has a cool factor that makes it unique. It can be a compelling story, a philanthropic mission, a must-have product — anything that makes the brand distinct from everyone else. Whatever that is, brands must find a way to communicate it through their marketing channels and campaigns. That cool factor is what separates the brand from the competition, and it should be the cornerstone of all brand messaging.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Why Your Customers Want More From You Than Just Your Products

Sailthru

Think of the last purchase decision you made. Was it solely based on a better or unique product offering? Or did it have more to do with what the company stands for, how its products are made, or how it supports (or doesn’t support) a cause you care about? With endless buying options available and the ability to purchase anything online in seconds, consumers are becoming much more selective about the brands they align themselves with and why.

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Joint Webinar: Newegg 101- A Quick Guide To Our Marketplace

ChannelSale

Newegg Inc. is the leading tech-focused e-retailer in North America, with a global reach into more than 50 countries in Europe, Asia Pacific, Latin America and the Middle East. #5 on TWICE’s 2017 list of Top 25 CE E-retailers. #21 on 2017 Internet Retailer Top 500 E-retailers. Keynote Speaker: Mike Houston – Marketing Manager at Newegg Global Marketplace.

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