Thu.Feb 15, 2018

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Ecommerce Email Marketing: Industry Performance Benchmarks

Klaviyo

When looking to improve your email marketing, it’s common to wonder what everyone else is doing in the world of ecommerce and more so, how they’re performing. What exactly does “good” look like anyway? The answer is that “it depends”; on what type of email campaign or flow you’re sending, and what goal you’re aiming for. For example, the average open rate for a campaign email is 35% while the average browse abandonment email open rate is 50.54%.

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Is Walkable Retail the New Thing?

OrderDynamics

Is Walkable Retail the New Thing? Walkable retail is a pedestrian-centric shopping experience. Think of it as a smaller format, open air, shopping area. The idea here is that shoppers, even in the sub-urban areas of major cities, can still appreciate the downtown aspects of being able to walk to a small retail hub. Rather than being big box store oriented strip malls, the core concept is that these are smaller format stores.

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Do you have the 7 essentials of Social Proof?

UpSellIt

For those unfamiliar, social proof is the psychological phenomenon of how people’s behavior can be swayed to conform to the behaviors of the people around them. It’s the celebrity on the billboard wearing the jacket you now want. It’s the laugh track on your TV comedy show. It’s your friends doing your bragging for you to the cutie at happy hour. And it’s those customer testimonials and customer ratings that you should be gathering and displaying on your online retail website.

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Ecommerce Year in Review: 2017 Highlights & Trends

ecomdash

This is the best time of year to look back at the ecommerce highlights and trends of 2017 to see what worked and what didn’t. Whether you have heard about them, or they are new to you, these trends will provide valuable insights into what 2018 might bring. Read more. The post Ecommerce Year in Review: 2017 Highlights & Trends appeared first on ecomdash.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Webinar Recap: How to Build a Best-Selling Page on Amazon

Salsify

Faced with the fierce competition on Amazon, it can be overwhelming to know where to focus and how best to grow sales, build your market share, and protect your brand. Josh Silverman, Director of Analytics and Data Science at Salsify, and I recently spoke to these challenges and shared some strategic insights to help you navigate the ecommerce giant.

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SEO Tips for Global Reach

Kibo

Hi and welcome to Kibo’s Marketing Minute where we share digital […]. The post SEO Tips for Global Reach appeared first on The Omni Channel.

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9 Ways to Run Profitable Promotions Without Heavy Discounting

Lemonstand

Do you want to know a sure way to lose money on an eCommerce venture? Here’s one proven method: try to beat out the competition by offering heavily discounted prices. Don’t get me wrong: done correctly, sales and discounts can help increase revenue. Get the strategy wrong, though, and you’re sunk. In this article, I’ll give you nine proven tips on how to run promotions that build your business over time to help you get and stay ahead of competitors.

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Top 5 eCommerce Progressive Web Apps

Prisync

Progressive Web Apps are becoming a promising new concept for web development which can rapidly improve the web experience. Here we present 5 examples of top eCommerce Progressive Web Apps with the results they achieved after implementing PWA. The text is based on the report Top 30 PWA by Divante. AliExpress – 666.50M users monthly. AliExpress.com is a marketplace offering products to international online buyers.

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Why You Need to Use Pictures in Your Rewards Program

Smile.io

Successful advertising relies on pictures. Customers are unlikely to buy a product if they don’t know what it looks like or haven’t seen what it can do, and promoting your rewards program is no different! As a critical piece of your brand, you need to pitch it the same way you would pitch a product. Pictures can help you highlight what your rewards program does and, more importantly, what it will do for your customers.

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4 Weebly SEO Features You Should Be Using Right Now

Weebly

Search Engine Optimization can feel like a confusing maze of a morass of a swamp, with tons of websites all claiming they contain the very best secrets to game Google's system and rank highly for any search terms you consider important to your business. And while many of these articles have useful information, it can all be a touch overwhelming, especially if you are just starting out.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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How to Successfully Grow Your Entire Online Funnel! – Shopify Plus Webinar Series

Demac Media

Did you know that the average Shopify Plus merchant is growing at at 126% YoY? That’s an incredible 9x the industry-at-large! Do you want the same strategies that these Shopify Plus merchants use to drive growth? Register today for an exclusive Two-Part Webinar Series on How to Successfully Grow Your Entire Online Funnel. Late last year we published list of 5 Best Shopify Apps to Help Boost Your Holidays Now.

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Use Weebly Promote to Easily Achieve Powerful and Effective Social Marketing

Weebly

Even the most experienced marketer can find creating Facebook Ads confusing, especially when trying to create ads with specific goals in mind, like retargeting previous visitors to a site or getting customers who abandoned their shopping carts to come back. You have to fiddle with various tracking pixels and the whole thing can be a bit too much. Unless, of course, you manage your Facebook Ads using Weebly Promote.

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Transforming Deal Seekers into Loyal Customers

iQmetrix

In the wireless retail space, customer experience is key. Creating positive, informative, and personalized experiences each time a customer walks in the door or looks up our brand online is the only way to foster customer loyalty. But what sets a great customer experience apart?

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Image Creative with Recommendations

Dynamic Yield

The post Image Creative with Recommendations appeared first on Dynamic Yield.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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How we’re bringing more ‘cool tools’ to retailers

Bamboo Rose

As Bamboo Rose’s CTO and a self-declared tech geek, I’ve never been more excited about the innovation that’s happening in the retail space. We’re seeing everything from augmented reality to machine learning permeate our world. Here’s a quick glimpse into just a few of these tools that we’ve been integrating into our platform: Artificial intelligence: […].

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Download App Call-to-Action Message

Dynamic Yield

The post Download App Call-to-Action Message appeared first on Dynamic Yield.

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The Empowered Marketer: Beware of Becoming an Ecommerce Commodity

Optimizely

Ecommerce marketers everywhere have the same fear: that their product will become a commodity. A commodity product is low in value, easily replaced, and can only compete with a low price. Because of this, the goal of nearly every ecommerce marketer is to build a brand that is so valuable, their product can never be a commodity. This is exactly what Kenny Smithnanic aims to do at Mobovida , an ecommerce company that offers fashion, mobile and travel accessories direct to consumer.

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Call-to-Action Email Banner

Dynamic Yield

The post Call-to-Action Email Banner appeared first on Dynamic Yield.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Meet Our New CRO: An Interview With Mark Rudolph

Wiser

Back in December, we welcomed our CRO, Mark Rudolph. This veteran of enterprise SaaS sales, marketing, and operations brings over 20 years of experience and an innovative approach to sales. . I sat down with Mark to learn more about his background and what he brings to Wiser. . Angelica: Hi, Mark. I appreciate you taking the time to chat. Can you tell me a bit about your background?

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New Collection Landing Page

Dynamic Yield

The post New Collection Landing Page appeared first on Dynamic Yield.

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5 Reasons Your Brand Needs Enhanced Content

ItemMaster

When it comes to selling your products or brands online, a robust, searchable content-rich product page is often what stands between a potential sale, and a missed opportunity for your items to land in a shopper’s online cart. Leveraging enhanced content joined with your core product content and syndicated to retailers and e-tailers is one of the most effective ways to get your products to stand out.

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Subscribe to Newsletter

Dynamic Yield

The post Subscribe to Newsletter appeared first on Dynamic Yield.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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[Infographic] Why Attend Catalyst Americas 2018

ChannelAdvisor

What does a 45,000 ton decommissioned aircraft carrier have in common with some of the brightest minds in e-commerce? You’ll find both of them at Catalyst Americas 2018. ChannelAdvisor Catalyst 2018 is right around the corner, and if you haven’t registered yet, now is the time! In fact, the discount pricing ends at midnight on Friday, February 16th, so register now to save $100!

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Save Your Cart Message

Dynamic Yield

The post Save Your Cart Message appeared first on Dynamic Yield.

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Subscription Envelope

Dynamic Yield

The post Subscription Envelope appeared first on Dynamic Yield.

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Download App Top Bar

Dynamic Yield

The post Download App Top Bar appeared first on Dynamic Yield.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Subscription Sticker

Dynamic Yield

The post Subscription Sticker appeared first on Dynamic Yield.

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Shop the Look Banner

Dynamic Yield

The post Shop the Look Banner appeared first on Dynamic Yield.

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Swipe Cards Message

Dynamic Yield

The post Swipe Cards Message appeared first on Dynamic Yield.

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Products Slider

Dynamic Yield

The post Products Slider appeared first on Dynamic Yield.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.