My Wife Quit Her Job

SEPTEMBER 4, 2018

When I first launched my online store, I generated a lot of sales early on by advertising with Google Adwords. And even today, orders from Google Adwords still represents a significant chunk of our monthly revenues. But here’s the thing about Google Adwords or any “query based” advertising platform. While your ads can be extremely profitable, the amount of customers you can possibly reach is limited by the number of searches for your targeted keywords.

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eCommerce Article Customer 222

Forrester eCommerce

SEPTEMBER 4, 2018

B2B marketers get it. They know they need to operate across their sales and marketing silos to get beyond portfolio-centric campaigns to connect with buyers via specific, contextually relevant content that engages customers across the entire life cycle. The question is no longer why. The question is how. That’s why I am excited about the sessions […].

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Marketing B2B Customer Operations 199

Omnisend

SEPTEMBER 4, 2018

Omnisend is excited to present our brand-new infographic on our Ecommerce Email Marketing Statistics for 2018. We analyzed data from over 128,000 email campaigns and automated emails sent by 7,200 brands (more than 964 million emails in total) using Omnisend’s ecommerce marketing automation platform. 7 takeaways from Omnisend’s ecommerce email marketing statistics: While cart abandonment emails still perform the Read more The post Ecommerce Email Marketing Statistics 2018 [Infographic] app

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eCommerce Marketing eCommerce Marketing Presentation 150

Forrester eCommerce

SEPTEMBER 4, 2018

I have done a few exercises on implementing Zero Trust and ZTX in enterprises. The impetus for the strategy days was that those organizations had leaders that are Forrester clients and had read, or at least breezed through, the research that has been published on the topic of Zero Trust, and they are bought in […].

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Technology 170

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

ROI Revolution

SEPTEMBER 4, 2018

Maintaining Margin in a Marketplace-Heavy World with Plow & Hearth Director of Digital Acquisition, Jessica Thompson. The ROI Revolution Ecommerce Marketing Summit has put together a stellar lineup this year! Stacked with savvy industry veterans discussing a wide range of topics including Amazon, email marketing, Facebook, Q4 prep, attribution, and marketplace margins, this event is sure to provide you with the knowledge to solve the problems that retail, brand, and ecommerce executives ali

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Events Shipping Costs SEO eCommerce 100

Sailthru

SEPTEMBER 4, 2018

The Retail Personalization Index is an exhaustive research project and long before it was even close to completion, we identified our favorite takeaway: The scores are significantly higher this year. At Sailthru, we’ve always considered personalization to be a crucial business strategy. But between our research with Forbes , where 39% of marketers admitted to thinking of personalization as a mere tactic, and last year’s scores, we weren’t sure enough companies agreed with us.

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Recommendation Jewelry Shopping Carts Mobile 95

Sailthru

SEPTEMBER 4, 2018

When it comes to how brands fared in our Retail Personalization Index, the good news is that the judge was the most impartial we know: math. That means you can easily calculate your score — and figure out exactly what you need to do in order to improve your score, your marketing outcomes, and revenue. The research behind the index was expansive. We identified more than 50 attributes of the customer experience across email, web, mobile, digital advertising, direct marketing, in-store, and social

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Mobile Recommendation Social Media Improvements 68

CPC Strategy

SEPTEMBER 4, 2018

Online sales made up 90% of the growth in the CPG industry last year, highlighting a fast-growing segment in an otherwise slow-growth industry. > Read More. The post 7 CPG Industry Trends and Opportunities For Digital Retailers appeared first on Retail Performance Marketing Blog - CPC Strategy.

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Retail Blog Marketing eCommerce 76

FastSpring

SEPTEMBER 4, 2018

We’re thrilled to announce FastSpring’s all-in-one ecommerce platform has been recognized for the second year in a row as the best SaaS product for E-Commerce/Online Shopping by the SaaS Awards. The SaaS Awards are part of the Cloud Awards program , which has been recognizing businesses for their cloud-based “solutions as a service” since 2011.

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eCommerce eCommerce Platforms Customer 62

Sailthru

SEPTEMBER 4, 2018

What do Walmart, Bed Bath & Beyond, and Amazon all have in common? They all attended our recent webinar on how to out-personalize Amazon. Yep, even Amazon was interested in the topic! Amazon popularized collaborative filtering, also known as “ others who bought this also bought that ” style recommendations, a tactic many other retailers have since adopted… and improved upon.

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

TradeGecko

SEPTEMBER 4, 2018

Education and building a team culture are critical facets of any successful business initiative – and building a data strategy is no exception. Providing the right tools and training enables a new way of thinking, which in turn leads to a more successful data strategy execution. Here’s why.

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OrderDynamics

SEPTEMBER 4, 2018

Are Dynamic and Real-Time Inventory Visibility Different? Yes, dynamic and real-time inventory visibility are different concepts. In earlier posts, we have described both notions. However, how do they stack up and differ from one another? What is Real-Time Inventory Visibility (RTIV)? RTIV is exactly as it reads. A robust order management system (OMS) will tie into all systems that touch retail inventory.

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eCommerce Shipping Costs POS Management 48

Smile.io

SEPTEMBER 4, 2018

What percentage of your marketing budget is dedicated to advertising? If you’re like most other businesses out there, chances are it’s been the focus of your brand’s strategy for a while. Unfortunately for you, this strategy is no longer effective with today’s tech savvy consumer. With unlimited information at their fingertips, consumers no longer want you to sell them a product.

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Dynamic Yield

SEPTEMBER 4, 2018

Dynamic Yield CEO Liad Agmon joins Kelsey Robinson, Partner at McKinsey, to discuss the current state of personalization, the challenges facing the industry, and the next frontier of consumer experiences. The post What’s Happening With Personalization on the Front Lines appeared first on Dynamic Yield.

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Consumer 36

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Bamboo Rose

SEPTEMBER 4, 2018

Technology is fundamentally changing retail in every facet, from discovery, development and delivery of products, to the shopping and purchasing experience. We looked at recent news stories to see where tech is headed next. Addressing the ubiquitous empty mall Just about anywhere in America, the sight of a half-empty or deserted shopping or strip […].

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Retail Technology 20

Dynamic Yield

SEPTEMBER 4, 2018

Dynamic Yield’s new Shopify Plus app allows businesses to unleash true personalization on their eCommerce site, instantly. The post Experience Instant Personalization with our new Shopify Plus App appeared first on Dynamic Yield.

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Shopify eCommerce Technology 39

Optimizely

SEPTEMBER 4, 2018

Most advice for ecommerce marketers focuses on what you should be doing to improve your brand’s marketing. You should be working to implement omnichannel campaigns , lower your cost-per-click, and get a better handle on your first party data. . But do you also know what you shouldn’t be doing? Even if you’ve created a robust ecommerce marketing strategy, doing the wrong thing at the wrong moment could chase away even your very best customers.

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eCommerce Marketing eCommerce Marketing Omnichannel 231

Dynamic Yield

SEPTEMBER 4, 2018

App enables implementation and launch of Dynamic Yield’s complete personalization stack on any Shopify Plus website within minutes. The post Dynamic Yield Releases App for Shopify Plus Merchants to Enable Rapid Personalization appeared first on Dynamic Yield.

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Shopify Technology 28

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

BigCommerce

SEPTEMBER 4, 2018

Consumer spending is up. Unemployment is at near historic lows. It’s a good time to be selling online – especially leading up to the holidays. In 2017, holiday season sales accounted for more than one-quarter of total annual retail sales, rising 5.5% over 2016 to $691.9 billion. The story is even better news for ecommerce. Online sales increased 11.5% over 2016 to $138.4 billion.

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Mobile Shipping Costs eCommerce Gifts 282

Dynamic Yield

SEPTEMBER 4, 2018

Dynamic Yield’s new Shopify Plus app allows businesses to unleash true personalization on their eCommerce site, instantly. The post Experience Instant Personalization with our new Shopify Plus App appeared first on Dynamic Yield.

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Shopify eCommerce Technology 28

Salsify

SEPTEMBER 4, 2018

With Labor Day behind us, your brand has (hopefully) mapped out and finalized the list of products you plan to sell during the holiday season. What should come next to ensure you meet your Q4 profit projections and growth goals?

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Dynamic Yield

SEPTEMBER 4, 2018

App enables implementation and launch of Dynamic Yield’s complete personalization stack on any Shopify Plus website within minutes. The post Dynamic Yield Releases App for Shopify Plus Merchants to Enable Rapid Personalization appeared first on Dynamic Yield.

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Shopify Technology 28

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Kissmetrics

SEPTEMBER 4, 2018

Facebook reach has continually declined over time. Nowadays everyone tells me there is no point in even sharing content on Facebook. But you know what? You can still generate traffic from Facebook. Yes, traffic has declined. Even so, in the last 31 days, I’ve generated 20,420 visits from Facebook. That’s not too shabby considering I’m only publishing 4 articles a month.

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Article Blog SEO Social Media 274

Wiser

SEPTEMBER 4, 2018

Buy Online, Pick Up In-Store (BOPIS) retail strategies are fast becoming commonplace across the unified commerce industry. There’s good reason why. BOPIS—or the ability for customers to buy a product online and then pick up that product in a brick-and-mortar store—is a plus for both shoppers and retailers. BOPIS is another convenient option for customers, and it increases foot traffic into stores.

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Multi-channel Channel Omnichannel Retail 68

ecomdash

SEPTEMBER 4, 2018

The success of Amazon usually means the success of Amazon sellers… except when they pass the cost of doing business onto their vendors. With Amazon’s newest price increases, third-party sellers are paying extra for using Amazon fulfillment centers, leaving many wondering, “how do you lower Amazon FBA fees?”. To combat overcrowding in their fulfillment center, Amazon began instituting a penalty on a low Inventory Performance Index (IPI) for their third-party sellers, who provide just over half of

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Weebly

SEPTEMBER 4, 2018

One entrepreneurial couple has whipped up success with a healthy-snacks business that started in the kitchen and quickly took off, hitting $1 million in sales last year through their Weebly store. The Lions Pack has done so well that the vegan-cookie-dough venture recently opened its first brick-and-mortar shop near a California beach. Savvy marketing, a passion for physical fitness, networking and a positive outlook in the face of setbacks helped Jeff Denton, 29, and his wife and co-founder, Na

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Shipping Books eCommerce Platforms Marketing 40

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce