Sat.Dec 02, 2017 - Fri.Dec 08, 2017

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Article Reaction: Why Direct To Consumer e-commerce Brands Are Winning Over Retail

Talkoot

Think of it as product copy supply chain tool that ties together the entire value chain described in this article. Talkoot can help you get your story right and get it right quickly.

Article 60
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How to Pitch Journalists and Get a Response: Practical Media Pitch Examples for Ecommerce Brands

BigCommerce

Do you think a journalist will be more interested in a story that’s perfect for their beat and builds on previous articles they’ve published, or a generic one on a subject they’ve never covered before? Create the following Deal Stages in your CRM: Emailed Contact, Gotten a Response, Agreement, Article. Clearly the second.

eCommerce 340
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Is Europe A Practical Model For How U.S. Retailers Should Treat Employees?

RTP blog

A recent New York Times article, titled: “Retail Jobs Don’t Need to Be Bad. For example, the article indicated that while 42% of U.S. It’s no secret that retailers and their employees have a history of rocky relationships in the U.S. Here’s Proof.”

Retail 150
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How to Find, Reach Out To, and Work With Influencers (Without Breaking the Bank)

SellBrite

In this article, you’ll learn all about how to find, reach out to, and work with influencers. If you liked this article, please share it with your marketing and entrepreneur friends! It’s crystal clear: People prefer consuming content by influencers (whom they can relate to!) The best part?

Banking 121
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Why In-Store Visibility Matters and How to Improve it

Wiser

This is a guest article by Rick Patsos, Manager of the Lead Generation team at Wiser. In the era of smartphones, shoppers are armed with more information than ever before. Not only are they doing research on your products before they leave their house, they are checking reviews and making comparisons at the shelf.

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How to Start an Online Boutique: The Progressive Guide

Ecommerce Platforms

An online boutique store is one of those niche product ideas that will never get old. Fashion constantly changes over time, and clothing allows you to choose from a large collection of different items, for both women and men.

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Get Shoppers to Stop Browsing and Buy on Mobile

Optimizely

On Cyber Monday this year , mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% of site visits, however, it only accounted for 33.1% of overall online revenue, according to Adobe.

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