Sat.Oct 19, 2019 - Fri.Oct 25, 2019

Why Personalization Doesn’t Work For Most People

Retail TouchPoints

By Lisa Kalscheur, Monetate. A huge percentage of marketers are personalizing their marketing today. The Relevancy Group found that 86% of marketers use personalization in some way and about half use personalization across their web site, social, email and display channels.

How To Calculate A Break-Even Point – Analysis, Definition and Formula

Ecommerce Platforms

To make a business come into existence is often a venture that stirs some mixed reactions. There’s so much workflow to execute, more precisely if you're a newbie. On the ground, things are a little more hands-on. A break-even point helps you draft a feasible business plan.

Enabling Customers to Pay With Venmo: Your New Payment (+ Millennial) Gateway to Boosted Conversion

BigCommerce

Convenience is everything. Without it, consumers have no reason to do business with a brand. There are many ways to… Payments

Trends Analysis: Building a Loyal Customer Base With Paid Memberships

Scalefast

Increasing customer loyalty is a fairly standard marketing tactic. Having customers pay you to join your loyalty program isn’t. That’s exactly what dozens of brands and retailers are starting to do, however.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce

GetElastic

Move over pop-up shops, there’s a new digital-meets-physical invasion that’s got the likes of Walmart, Uniqlo, CVS, Adidas, ASICS and Nespresso serving commerce through connected boxes.

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Email Marketing 101: How Strategic Email Campaigns Can Be Used To Accelerate Sales

BigCommerce

Email marketing campaigns are essential to every ecommerce shop’s arsenal. When it comes to promotions, there’s really no better way… Email Marketing

How Gen Z Is Shaping The Future Of Atlanta Retail

Retail TouchPoints

By Jessica Branch, Franklin Street Throughout history, new generations have come along with fresh attitudes and expectations that differ from those of previous generations.

12 Best WooCommerce Alternatives: The Ultimate List

Ecommerce Platforms

In 2018, ecommerce sales increased by 18% , which amounted to a whopping $2.86 trillion in online sales. In light of that, it's no wonder more, and more entrepreneurs are launching online stores. But, there are hundreds of ecommerce platforms out there.

Preventing data breaches with VPN

GetElastic

Did you know that the worldwide internet penetration currently stands at 56.1% ? This percentage is almost 80% when we only take into account the developed countries of the world. The internet has rapidly become a hub for the flow of all types of information.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Generate Better Leads? Make ABM Engage Buyers? Start With Your Messaging!

Forrester eCommerce

What is the most effective way to generate qualified leads and make your account-based marketing (ABM) strategies pay off? Start with a customer-centric message. This advice sounds laughably basic but proves to be very difficult to accomplish in practice. Few get it right. How do I know?

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278: Pat Flynn On How To Create Superfans For Your Ecommerce Brand

My Wife Quit Her Job

Today I have my buddy Pat Flynn back on the show. And this particular interview is special to me because it’s about a topic that I’ve been personally working on in the past year and it’s one of the reasons why I’m opening my life up more on Instagram.

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Magento vs Shopify vs BigCommerce: Which Ecommerce Platform is Right for You?

BigCommerce

Whether your business is small and looking to grow fast or a huge enterprise brand exploring new options, choosing the… Ecommerce Research

Retail sales value fell in September: and retail’s white knight – e-commerce – suffered worst of all, says ParcelCompare

Retail Technology Review

ONS retail sales figures reveal the amount UK shoppers spent fell -0.2% in September, and this time the new saviour of retail, online stores, fell even more dramatically, says ParcelCompare. Internet Retailing Critical Issues

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

WeBank Is Driving Financial Inclusion At Scale In China

Forrester eCommerce

Around the world, the financial services industry has historically underserved or even excluded millions of consumers, and SMBs (small and medium businesses) that have long been considered unprofitable customer segments.

Hi, I’m Neil Patel, Co-founder of NPDigital. Ask Me Anything!

Kissmetrics

Today, I thought I would do something a bit different, as 66.9% of my website traffic is brand new. For those of you who don’t know, my name is Neil Patel and I’m the co-founder of a digital marketing agency called, NPDigital , where we help companies of all sizes get more traffic and sales.

10 ways to boost ecommerce this holiday season

GetElastic

The holidays are not a reason to take a break when it comes to ecommerce, but rather an occasion to make adjustments to increase sales. Here are ten ways to help boost ecommerce this holiday season: 1.Customer Appreciation.

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CommerceHub survey uncovers expanding product range is a top priority for UK retailers

Retail Technology Review

CommerceHub presented key research findings at The Internet Retailing Conference on 10 October 2019 from its survey of 200 online retail decision makers and workers, uncovering their current mindset around using drop ship or marketplace models to cost-effectively expand product range. Critical Issues Internet Retailing

UiPath Layoffs Have Little To Do With The RPA Market

Forrester eCommerce

UiPath has reduced its workforce by several hundred employees.[i] i] The business has grown at an incredible pace, as have several other providers such as Automation Anywhere. Overall, there is nothing we see that indicates a flattening or slowing of robotic process automation (RPA’s) growth.

WePay Review for 2019: Is This the Right Option for Merchants?

Ecommerce Platforms

Looking for a simple solution for building a payment processing platform? Aren't we all? These days, the digital world, combined with mobile point of sale systems, easy eCommerce management options and a range of other tools means that it's easier than ever to launch your own business online.

Creating a last-minute holiday email marketing strategy

GetElastic

If you’ve waited this long to create a holiday email marketing strategy, your planning might as well be for next Christmas, right? The holidays are so close you can almost smell the pine boughs—just like at this time last year, and the year before.

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99% of UK’s top 100 fashion retailers stop marketing to their customers as soon as they have made an online purchase

Retail Technology Review

99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’. Critical Issues Internet Retailing

Roku Buys DSP Dataxu: Good For Roku, But For Everyone Else?

Forrester eCommerce

Roku announced yesterday that it’s buying demand-side platform (DSP) Dataxu for $150 million in cash and stock. Just another instance of advertising technology (adtech) consolidation, maybe? Not so fast. Let’s break down what it means.

WordPress.com Review (2019): For Hobbyist Bloggers and Those Who Want to Practice WordPress

Ecommerce Platforms

WordPress.com is one of the most popular content management system choices in the world. Not only is WordPress responsible for the world's leading CMS, but it's also one of the best-known web hosting companies too.

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The chatbot impact on ecommerce

GetElastic

Customer service is more than a compliant department – it’s the act of providing assistance to the customer before, during and after a purchase. Its widely accepted that customer retention is cheaper to customer acquisition.

New Salesforce Research reveals that while brick-and-mortar stores remain relevant, digitally savvy Brits have an average of 2 shopping apps on their mobile devices

Retail Technology Review

Salesforce, the CRM solutions provider, has released the third edition of its Connected Shoppers Report, which reveals that British and Irish shoppers are moving targets, jumping across physical and digital destinations as they browse, purchase and request service and support, with 4% of purchases occurring on emerging digital touchpoints that are completely separate from retailers’ and brands’ owned properties. Critical Issues Mobile Computers Internet Retailing

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The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019 — A Tale Of Dueling Priorities Fueled By Customer Obsession

Forrester eCommerce

The story of enterprise marketing software suites (EMSS) is one of relentless expansion. Originally conceived for its namesake — marketing — EMSS has grown to offer a consolidated source of marketing functionality spanning customer engagement, advertising, measurement, and resource management.

WordPress.org Website Builder Review

Ecommerce Platforms

The WordPress website builder is the most popular in the world. Each and every one of us has looked at thousands of WordPress sites in our lifetime, and it's not really a secret as to how this website builder has come to be one of the more popular solutions on the market.

Optimize your B2B relationships at B2B Online Europe

GetElastic

If you’re a B2B ecommerce practitioner now is the time to start planning for what you want this time next year to look like for you and your organization. Are you providing the experiences your customers want and demand? Are you thinking beyond the web?

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DS Smith helps Bloom & Wild delight with fresh e-commerce packaging

Retail Technology Review

Inventor of letterbox flowers, Bloom & Wild, was seeking the right partner to develop a bespoke new decorative box for hand tied flowers. The company turned to packaging strategist DS Smith, a company with e-commerce experience and a focus on sustainable packaging, high-quality printing capabilities. Internet Retailing

Predictions 2020: 3 Big Changes In Store For DevOps

Forrester eCommerce

In this blog, I want to discuss what we’re predicting in the area of DevOps for 2020, and as a bonus, look at some trends that didn’t quite make the cut as predictions. So what are we saying this year? While our full report is here [to be linked], here are a few tidbits: Chaos […].

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The Ultimate Last Minute Holiday Readiness Checklist

Guidance

We use checklists for all sorts of things: packing for a vacation, shopping at the grocery store, and buying for our loved ones during the holidays. May we suggest another important holiday checklist? Last minute ecommerce holiday readiness.

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