RTP blog

OCTOBER 25, 2019

By Lisa Kalscheur, Monetate. A huge percentage of marketers are personalizing their marketing today. The Relevancy Group found that 86% of marketers use personalization in some way and about half use personalization across their web site, social, email and display channels. But before we pat ourselves on the back for a job well done, it’s important to recognize how many consumers never see a personalized offer from a brand — even a brand that’s doing sophisticated cross channel personalization.

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Ecommerce Platforms

OCTOBER 21, 2019

To make a business come into existence is often a venture that stirs some mixed reactions. There’s so much workflow to execute, more precisely if you're a newbie. On the ground, things are a little more hands-on. A break-even point helps you draft a feasible business plan. For that to happen, the idea of breaking even might casually cross your mind while operating your normal business transactions.

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BigCommerce

OCTOBER 22, 2019

Convenience is everything. Without it, consumers have no reason to do business with a brand.

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ESW

OCTOBER 21, 2019

Increasing customer loyalty is a fairly standard marketing tactic. Having customers pay you to join your loyalty program isn’t. That’s exactly what dozens of brands and retailers are starting to do, however. Paid memberships are on the rise, spurred on by wildly successful and hugely popular Amazon Prime. Perhaps you’re thinking of creating your own program, too.

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Shipping Costs Customer Payments Payment Services 87

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

GetElastic

OCTOBER 24, 2019

Move over pop-up shops, there’s a new digital-meets-physical invasion that’s got the likes of Walmart, Uniqlo, CVS, Adidas, ASICS and Nespresso serving commerce through connected boxes. Intelligent vending machines are popping up everywhere consumers are found — from airports to school campuses, business parks, subways, arenas, bars and festivals.

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My Wife Quit Her Job

OCTOBER 21, 2019

Whenever I receive a promotional email from a non professional email address like Gmail, Yahoo, Hotmail or in the worst case AOL:), I immediately lose respect for that business. Why? It’s because a non domain branded email address signals that you don’t know what you are doing or that you are running your business out of your basement. Similarly, if you are displaying a personal gmail address on your ecommerce store website, then you are likely driving away potential sales without ev

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RTP blog

OCTOBER 21, 2019

By Jessica Branch, Franklin Street Throughout history, new generations have come along with fresh attitudes and expectations that differ from those of previous generations. By taking a deeper dive into the demographics and psychographics of Generation Z, retailers can alter the way they utilize their brick and mortar locations and the function of these stores in driving overall sales.

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Ecommerce Platforms

OCTOBER 24, 2019

In 2018, ecommerce sales increased by 18% , which amounted to a whopping $2.86 trillion in online sales. In light of that, it's no wonder more, and more entrepreneurs are launching online stores. But, there are hundreds of ecommerce platforms out there. With so much choice, it's not easy to decide on the best one for you and your business. It all comes down to where you're at in your entrepreneurial journey and the goals you have for your brand.

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GetElastic

OCTOBER 25, 2019

Did you know that the worldwide internet penetration currently stands at 56.1% ? This percentage is almost 80% when we only take into account the developed countries of the world. The internet has rapidly become a hub for the flow of all types of information. From personal to financial, from educational to entertainment, with the right knowledge and tools, individuals and organizations can learn a lot about people only by gaining access to their browsing history.

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Payment Services Information Social Media Download 74

Forrester eCommerce

OCTOBER 24, 2019

UiPath has reduced its workforce by several hundred employees.[i] The business has grown at an incredible pace, as have several other providers such as Automation Anywhere. Overall, there is nothing we see that indicates a flattening or slowing of robotic process automation (RPA’s) growth. The layoffs have more to do with the challenges of scaling […].

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Kissmetrics

OCTOBER 22, 2019

Today, I thought I would do something a bit different, as 66.9% of my website traffic is brand new. For those of you who don’t know, my name is Neil Patel and I’m the co-founder of a digital marketing agency called, NPDigital , where we help companies of all sizes get more traffic and sales. I’ve been an entrepreneur for roughly 18 years now and most of the companies I co-founded have been in the software arena, specifically the web analytics sector.

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BigCommerce

OCTOBER 24, 2019

Whether your business is small and looking to grow fast or a huge enterprise brand exploring new options, choosing the…

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eCommerce Platforms BigCommerce Magento Shopify 215

Omnisend

OCTOBER 21, 2019

No one needs to tell you how monumental Black Friday can be for an ecommerce business. While Cyber Monday and all of November sees higher sales across the ecommerce industry, Black Friday is still the end-all-be-all of the holiday shopping season. And it’s only 6 weeks away. Let me repeat that, Black Friday is only Read more The post The Best 2019 Black Friday Prep Tips from the Experts [Roundup] appeared first on Ecommerce Marketing Automation | Omnisend.

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Forrester eCommerce

OCTOBER 21, 2019

Channel professionals want to talk about expanding their partner programs and building broad ecosystems, but the truth is that many of their basic program and channel management processes are still painfully manual and error-prone. Before accelerating their channel program, they need to apply basic automation technologies to get their front- and back-end systems to a […].

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

My Wife Quit Her Job

OCTOBER 23, 2019

Today I have my buddy Pat Flynn back on the show. And this particular interview is special to me because it’s about a topic that I’ve been personally working on in the past year and it’s one of the reasons why I’m opening my life up more on Instagram. If you aren’t following me yet on IG, I can be found at @mywifequit. In this episode, we’ll talk about how to apply some of the concepts of Pat’s new book in helping you build superfans for your physical products business.

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eCommerce Books Other 120

GetElastic

OCTOBER 24, 2019

The holidays are not a reason to take a break when it comes to ecommerce, but rather an occasion to make adjustments to increase sales. Here are ten ways to help boost ecommerce this holiday season: 1.Customer Appreciation. There are a number of ways to transform a casual customer into a repeat loyal one. It can be as simple as demonstrating how important they are: Acknowledge birthdays and other holidays with the help of email, instant messengers or SMS Provide individual exclusive discounts Of

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Omniconvert

OCTOBER 24, 2019

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Lukasz Zelezny, one of the most passionate and savvy SEO experts in the world. Welcome to Growth Interviews! Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide valuable insights from the eCommerce arena and… The post Lukasz Zelezny Video: Engagement, user experience and CRO are absolutely vital for

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Forrester eCommerce

OCTOBER 22, 2019

It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. Over 300 data and analytics leaders will gather to share, learn and get inspired! For those of you who have already registered and planning to attend, you answered one key question during the registration process: What is your top […].

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Information B2B Management Customer 307

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Omnisend

OCTOBER 21, 2019

The holiday season is just around the corner. The most magical time of year for kids and retailers is about to start. While there are definitely some great ecommerce ideas to make the most of it, there is no doubt that a special email campaign should be an inherent part of every holiday marketing plan. Read more The post 9 Easy and Effective Holiday Newsletter Ideas appeared first on Ecommerce Marketing Automation | Omnisend.

Definition 101

Definition eCommerce Marketing eCommerce Marketing 101

GetElastic

OCTOBER 23, 2019

If you’ve waited this long to create a holiday email marketing strategy, your planning might as well be for next Christmas, right? The holidays are so close you can almost smell the pine boughs—just like at this time last year, and the year before. Holiday dates don’t change (in most cases), yet many marketers find themselves scrambling to capitalize on upcoming festivities.

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Marketing Gifts Shipping Costs Banking 114

SellBrite

OCTOBER 23, 2019

Dropshipping makes it incredibly easy for sellers to launch ecommerce stores because they don’t have to manufacture products, maintain inventory or handle shipments. The accessibility and simplicity of this business model enable anyone to break into ecommerce, and, thanks to Shopify — the leading ecommerce platform for online retailers with more than a million users — selling a variety of products via dropshipping is easier than ever.

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Forrester eCommerce

OCTOBER 25, 2019

What is the most effective way to generate qualified leads and make your account-based marketing (ABM) strategies pay off? Start with a customer-centric message. This advice sounds laughably basic but proves to be very difficult to accomplish in practice. Few get it right. How do I know? Earlier this year, Forrester published new research examining […].

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Marketing Customer B2B Customer Experience 225

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Omniconvert

OCTOBER 25, 2019

If you want to know what is customer experience, also known as CX, let me first tell you a short story. Let’s assume you are the end-user of some specific products and your mother is perceived as a company that buys from another source some goods for you to use freely. Consumers have changing habits over their lifetime and want unforgettable experiences,… The post What is customer experience?

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Customer Experience Customer Blog eCommerce 96

TradeGecko

OCTOBER 25, 2019

Guest post by G2 Making use of user-generated content (UGC) for your store makes sense. After all, your paying customers are providing you with free content. As with everything, there’s a right way to do it and there are obvious mistakes to avoid. You’ve put hard work into your eCommerce store and your products, so let’s make sure that you’re sharing your customers’ content the right way.

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Social Media eCommerce Customer 92

Ecommerce Platforms

OCTOBER 25, 2019

Looking for a simple solution for building a payment processing platform? Aren't we all? These days, the digital world, combined with mobile point of sale systems, easy eCommerce management options and a range of other tools means that it's easier than ever to launch your own business online. Unfortunately, that doesn't necessarily mean that merchants don't have challenges to face.

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Merchant Services Payment Services Payments POS 80

Forrester eCommerce

OCTOBER 21, 2019

For retailers and brands, website localization is key to your success in global markets. It is difficult (and unrealistic) to localize 100% of your content in every market, but our research reveals several crucial features to tailor your offering and message. My latest research, “Seven Must-Haves For Successful Website Localization,” highlights the must-have features and […].

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Marketing Retail Customer 218

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

ROI Revolution

OCTOBER 25, 2019

Published October 25, 2019. Dynamic Search Ads are a search ad type that utilizes the content and products on your website as the main targeting component rather than keywords that you would use in traditional search campaigns. This ad type uses dynamic ad targets, which range from URL-based rules to various Google Product Categories. Google crawls your site to determine which searches are relevant to your site content and product offering.

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Improvements eCommerce Marketing Other 79

Retail Technology Review

OCTOBER 22, 2019

ONS retail sales figures reveal the amount UK shoppers spent fell -0.2% in September, and this time the new saviour of retail, online stores, fell even more dramatically, says ParcelCompare.

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Ecommerce Platforms

OCTOBER 23, 2019

WordPress.com is one of the most popular content management system choices in the world. Not only is WordPress responsible for the world's leading CMS, but it's also one of the best-known web hosting companies too. Everywhere you go, it seems like eCommerce brands and online businesses are talking about WordPress hosting , building their WordPress website, or downloading WordPress plugins.

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Social Media SEO Blog Payments 80

Forrester eCommerce

OCTOBER 22, 2019

Cybersecurity needs to be part of every retailer's holiday strategy. Learn how to protect against one particularly menacing threat.

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Retail Customer 256

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer