Pepsi’s Commercial Controversy: Careless Or Crafty?
RTP blog
APRIL 12, 2017
Debbie Hauss, Editor-in-Chief: Since the United Airlines blunder yesterday, I hardly remember this bad ad. Adam Blair, Executive Editor: Oh, Pepsi. Is this a good time for brands to wade into the fray, given that consumers’ awareness about these issues is heightened? Ask yourself what your customers value; 2. Were you thinking?
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