BigCommerce

JUNE 6, 2017

I was once asked what the very first thing I’d do if I were to launch a brand new, startup ecommerce business. My answer? Invest in local Facebook ads , and then retarget, retarget, retarget. and then comes the inevitable question. “But how?!”. Like most marketing efforts, the recipe for success isn’t a sexy, breakthrough tactic. You’re not one counterintuitive “growth hack” away from 100x ROI.

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BigCommerce Channel Shopping Carts Marketing 419

Kissmetrics

JUNE 7, 2017

It sounds like the premise for a new sci-fi flick: an advanced species, the Quants, arrive with incredibly deep knowledge on data from a variety of sources, and can test, manipulate and model it to confirm or disprove theories, allowing a far greater understanding of what makes people (and the decisions they make) tick. Except it’s anything but science fiction.

Improvements 225

Improvements Marketing Channel Customer Retention 225

Optimizely

JUNE 6, 2017

When a previously-active shopper goes cold, you send a campaign to try and re-engage them – it’s a no-brainer. But it’s a mistake to try to re-engage all “cold” shoppers the same way. A shopper who hasn’t engaged with your brand in a year or more needs to be marketed to differently than a shopper who’s only been quiet for a month or two, and the same goes for one-time buyers vs. once-loyal customers, or even a customer who repeatedly bought pants vs. one that bought kitchenware.

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Mobile Channel Reference Customer 170

RTP blog

JUNE 7, 2017

While a select few retailers have found applicable uses for virtual reality (VR) in small doses on the consumer-facing side, Walmart is testing the tech at the employee level. Walmart is using VR technology from Strivr to simulate daily decisions an employee would have to make in a store, encompassing customer service, spotting errors within a store, or identifying safety and security hazards.

Technology 150

Technology Definition Games Toys 150

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

My Wife Quit Her Job

JUNE 8, 2017

Today, I’m thrilled to have Austin Brawner back on the show. I met Austin at the Ecommerce Fuel conference 3 years ago and we’ve kept in touch since. In fact, I had Austin on back in episode 65 a long time ago. Austin runs the Ecommerce Influence Podcast and also helps ecommerce companies grow with his site Brand Growth Experts. He’s also the CMO of an ecommerce company called Boom Boom Energy.

eCommerce 157

eCommerce Improvements Marketing 157

Kissmetrics

JUNE 8, 2017

The success of your company depends on the performance of your sales funnel. No matter what product or service you offer, it can significantly contribute to getting qualified leads and driving more sales. Fortunately, when it comes to optimization of your sales funnel, you don’t have to make drastic changes to see desired results. A few simple (yet smart and powerful) techniques that require minimal changes on your website can help you achieve conversion boosts.

Payment Services 209

Payment Services Shipping Costs Payments SEO 209

RTP blog

JUNE 6, 2017

By Debbie Hauss, Editor-in-Chief I admit it: I am not a regular Walmart shopper. Part of the reason is there literally are no Walmart stores near my home in New Jersey. I’ve also heard the tirades about Walmart’s employee practices as well as its overall not-so-great customer service. But recent acquisitions, investment in technology and the latest — paying associates to deliver products to customers’ homes — has made me stand up and take Walmart a bit more seriously.

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Definition Technology Presentation Retail 150

My Wife Quit Her Job

JUNE 6, 2017

A while back I interviewed my friend Emmanuel Eleyae, who managed to make over $65,000 in 4 months without Amazon by leveraging You Tube influencers. And over the past few years, he’s grown his satin lined cap business to over 7 figures by going all in on influencer marketing. Crazy right? Anyway ever since that podcast interview, I’ve been itching to try Emmanuel’s strategies so I decided to run my first influencer experiment on Black Friday of last year.

Marketing 143

Marketing Blog Management 143

SellBrite

JUNE 7, 2017

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. That’s why you need to develop post-purchase strategies: in order to enhance customer loyalty and drive revenue.

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Customer Loyalty Social Media Customer Customer Retention 161

Ecommerce Platforms

JUNE 4, 2017

Are Chinese marketplaces showing us the future of logistics? Last week both Alibaba and JD.com announced significant projects that will impact the future of ecommerce in China. Chinese ecommerce is one of the most interesting markets are their are large public companies that generate Billions of Dollars in revenue based on their place in the market.

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eCommerce Shipping Costs Social Media Shipping Products 126

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

RTP blog

JUNE 5, 2017

By Nicole Bryan, Sterling Payment Technologies Given the rise in reported data breaches and credit card fraud concerns, it should come as no surprise that the shift to EMV and mobile payments has some shoppers wary. While it’s not really up to independent merchants to assuage these fears or educate consumers about the various ways in which they can increase their account security, they can still take a lesson or two from the situation and improve the payments ecosystem overall.

Payment Services 150

Payment Services Merchant Services Payments Consumer 150

Klaviyo

JUNE 8, 2017

Last week marked the official launch of the summer sale season for merchants targeting North America — and that means it’s prime time for sending sale emails! To celebrate, we dove into the data to see what works best when it comes to nailing subject lines. We looked at 3,237 email campaigns sent to a total of 111,694,760 email addresses between Monday, May 29 and Thursday, June 1.

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eCommerce Blog Marketing 118

Fastr

JUNE 6, 2017

In the ecommerce industry, we focus a lot on the ‘Digital Customer Journey’ – how to create it, track it, optimize it, and make it flexible, in order to get products in front of shoppers fast. But as technology providers, we don’t always showcase the many specific steps in a journey that, for some, can be a. The post Discover Creator by Zmags in BigCommerce Stores appeared first on Zmags.

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BigCommerce Technology eCommerce Customer 100

Retail Technology Review

JUNE 7, 2017

By Dean Frew, CTO & SVP RFID Solutions at SML Group. Within the past decade, retailers have shifted their focus from physical stores to an "online only" strategy. This is in part due to rising costs of owning and operating physical stores, the higher profit margins for online retailers and also the technological advances that have led to consumers being able to purchase goods from any device.

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Omnichannel Online Retail Operations Technology 96

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

TradeGecko

JUNE 7, 2017

Heather Smith, author of "Xero for Dummies" is back with a guest blog post that highlights nine key signs that it's time for a business to start thinking about moving to a bigger and better inventory management solution.

Management 97

Management Blog 97

Klaviyo

JUNE 5, 2017

When a customer reaches your store’s website from a Facebook ad, AdWords, or even an SEO-optimized blog post, you made an investment to bring them there. So how would it feel to spend a lot to get someone to your site — and then have them leave without a trace? According to Brian Shanley, Director of Sales at Klaviyo, that scenario isn’t uncommon. In his conversations with companies that are looking to level up with their email marketing, he hears many versions of this story.

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Customer Other SEO eCommerce 113

Steve Dennis

JUNE 7, 2017

It seems as if major store closing announcements are becoming a nearly daily occurrence. Earlier this week Michael Kors, the once high flying accessible luxury brand, announced it would close at least 100 stores over the next two years. They now join the ranks of Payless Shoes, Macy’s, JC Penney and a host of other major players that have recently decided to shutter a significant percentage of their store fleet.

Retail 95

Retail eCommerce Definition Events 95

A Better Lemonade Stand

JUNE 5, 2017

In our second roundup of the best ecommerce resources we share noteworthy news, updates, resources & interesting tidbits you may have missed throughout the month. The post Ecommerce Monthly: May Review & Roundup appeared first on A Better Lemonade Stand.

eCommerce 98

eCommerce 98

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

TradeGecko

JUNE 5, 2017

Wholesale businesses should re-evaluate their inventory and order management software regularly by identifying headaches in their stock management and taking small steps to make these better. Improving inventory management software is one way and will benefit the business by reducing warehouse costs and freeing up more time. However, for those still unsure about moving to a new system, here are some common troubles that you could be leaving in the past….

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Management Improvements 84

ecomdash

JUNE 8, 2017

Improving order management is important when wanting to expand your ecommerce business. Read on to find out how these tips can improve your business. Read more. The post 7 Tips Toward Improving Order Management appeared first on ecomdash.

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Improvements Management eCommerce Blog 70

UpSellIt

JUNE 6, 2017

Mobile sites come with their own unique set of requirements, and with more people than ever relying on their mobile phones to surf the web, it is incredibly important that you are optimizing your sites for mobile use. To get started, here are the top three things every mobile site must have: Fast Loading Time. Mobile phones often load slower than desktops, especially if the user is experiencing slow connectivity.

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Mobile Blog Conversion Optimization 70

ChannelAdvisor

JUNE 8, 2017

Sellers: Are you ready for eBay Guaranteed Delivery ? Because your buyers are. And so are your e-commerce competitors. Since making major headlines in the likes of CNBC and TechCrunch , eBay’s new shipping feature has been gearing up for launch later this summer. It’s going to transform the way people purchase items on the marketplace. If eBay Guaranteed Delivery isn’t already on your radar, it should be.

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Games Shipping Costs eCommerce Shipping 75

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

TradeGecko

JUNE 7, 2017

Many business owners and wholesalers overlook email marketing, and dismiss it as something that isn’t applicable to their industry. The truth? Email marketing strategies can be utilized by a wholesale business, and if done properly, you might just find your customer doubling or tripling in size.

Marketing 75

Marketing Customer 75

Blue Acorn

JUNE 9, 2017

Ben Babcock, Director of Research at Jet.com, has a long history in the retail space and provided some examples of how to use the discusses technology in the real world. Before Jet, he was conducting research and customer insight programs at Microsoft and Amazon.If you don’t know Jet, it’s a online marketing place where prices drop as you shop. Items that can fit into a box ship for less, you get rewarded for building bigger carts, and if you agree not to return an item, you can save a few bucks

Shipping Costs 74

Shipping Costs Gifts Improvements Customer 74

Rishi Rawat

JUNE 5, 2017

The best way to have your audience take action is to casually ask them to keep a secret:

Marketing 87

Marketing 87

Bronto

JUNE 8, 2017

Marketers must offer a truly unified shopping experience across channels. See how Sportsman's Warehouse approached the task and keeps their customers coming back. The post Clicks and Mortar: How One Retailer Is Making It Work appeared first on Bronto Blog.

Retail 66

Retail Blog Channel Marketing 66

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Omniconvert

JUNE 9, 2017

Until a few decades ago, vocally interacting with a computer was science fiction. Thanks to an exponential growth in science and technology, it has now become a fact of life. It is evident that people are becoming more inclined towards voice-based searches. It was reported that 40% of adults now use voice search once per […]. The post The Complete Guide to Voice Search Optimization appeared first on Conversion Rate Optimization (CRO) Blog.

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Blog Technology 60

Salsify

JUNE 9, 2017

This year's Internet Retailer Conference & Exhibition (IRCE 2017) was teaming with energy and innovation. We were inspired to see so many of our customers and industry leaders sharing advice, best practices and insights with the 10K+ attendees.

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Internet Retail Customer Retail 60

TradeGecko

JUNE 9, 2017

We’re happy to announce that TradeGecko has been selected by Shopify Plus as a preferred inventory and order management platform for Shopify Plus merchants. TradeGecko enables Shopify Plus merchants to manage their products, orders, and customers across multiple sales channels, locations, and currencies in one place.

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Shopify Technology Channel Management 60

SellBrite

JUNE 7, 2017

SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017. I’m pleased to announce the release of the SiriusView “Product Planning, Prioritization and Roadmapping 2017.” This SiriusView covers seven vendors whose offerings are designed to assist product managers with developing product plans, prioritizing features and enhancements, and maintaining and communicating product roadmaps.

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B2B Management Download Blog 60

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer