Sat.Feb 10, 2024 - Fri.Feb 16, 2024

article thumbnail

Driving the Consumer Purchase Decision Process | Salsify

Salsify

In Joseph Campbell’s 1949 seminal work, “ The Hero With a Thousand Faces ,” the writer and academic (best known for his work in comparative mythology) presents a bold thesis: mythological narratives, across time, cultures, and distances, frequently share a common fundamental structure.

Consumer 157
article thumbnail

If You Want Customer Loyalty, You Need A Value Exchange

Forrester eCommerce

I regularly have discussions with clients who want to create a loyalty program.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How TikTok’s Algorithm Works in 2024 [& 15 Tactics to Go Viral]

CPC Strategy

TikTok has captured the imagination and attention of countless millions all over the globe, inspiring quite a few dances and ‘challenges’ along the way. From its humble beginnings in 2016, to securing its current spot as the most downloaded app in the world, the platform has certainly come a long way in a short time.

article thumbnail

10+ E-Commerce Memes On Post-Purchase Experiences

lateshipment

Not just post-purchase or even e-commerce, but most blogs that you sit down to read, either in your leisure time or on the go — tell you two things. You can either do this or do not do this. How about something different for a bit? How about sitting and just looking at memes that perfectly describe the rollercoaster of emotions that you usually go through at your work?

eCommerce 130
article thumbnail

Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

article thumbnail

Who Capitalized on a Super Opportunity to Win More Consumers?

Forrester eCommerce

Last summer I introduced a framework for overcoming acquisition blockers – or as I called them, the “dark side” of the growth levers that my colleague Dipanjan and I introduced in our report Unlock Your Growth Potential.

Consumer 264
article thumbnail

How Shop Premium Outlets is Helping Brands ‘Light Up’ Excess and Outlet Inventory

Retail TouchPoints

It’s been more than four years since mall operator Simon launched its ecommerce joint venture with Rue Gilt Groupe , and the Shop Premium Outlets (SPO) marketplace is going strong. The site, aimed at bringing off-price inventory from Simon’s malls online, now features more than 300 brands and as of last September, sales were up 100% year over year.

More Trending

article thumbnail

Don’t Fall Victim to a Cyber Attack: A Shopper’s Guide to Cybersecurity

Retail TouchPoints

Shopping is one of life’s simple pleasures. It’s a way to treat ourselves, and to indulge in a little luxury. And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices.

article thumbnail

The Rise Of Experience-Fueled Growth

Forrester eCommerce

Experience-fueled growth is on the rise creating a rapid and sustainable business advantage. Learn what's needed to prioritize every decision through the lens of the customer providing exceptional experiences.

Customer 461
article thumbnail

Charts: Global Economic Outlook Q1 2024

Practical eCommerce

Per the International Monetary Fund, global economic growth will continue through 2024 and 2025, although differences in advanced versus developing economies will persist. The post Charts: Global Economic Outlook Q1 2024 appeared first on Practical Ecommerce.

eCommerce 105
article thumbnail

Top 4 Best SEO Apps for Shopify Stores You Can Start Using Today

Groove

Shopify stores, unfortunately, do not benefit from the old saying, "Build it, and they will come." A digital storefront has many benefits, but the foot traffic we've grown accustomed to over the years as business owners has been replaced by something else: organic marketing. Search Engine Optimization (SEO) is one of the many different marketing methods, but the only one where customers can discover the benefits of your store simply by searching for a product or a solution.

SEO 397
article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

How the Not-Amazons of the World Should Approach Commerce Media

Retail TouchPoints

All eyes in the retail world are on opportunities in commerce media right now — and rightfully so, given that the already-massive spend in this channel is expected to double again by 2027. But as the gold rush gains momentum, it would behoove small and mid-size retailers to remember that not everyone is running the same race for the same prize. Commerce media represents a tremendous opportunity for retailers of all sizes to open new revenue streams and make the most of their close customer relat

article thumbnail

CDP In APAC: A Fast-Growing Emerging Market

Forrester eCommerce

I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market.

Marketing 451
article thumbnail

Is Kicks Crew Legit? Read This Review Before You Buy

My Wife Quit Her Job

Kicks Crew is an online marketplace for fresh sneakers sourced directly from authorized retailers. But is Kicks Crew legit and safe for shopping? Are their products genuine? In this Kicks Crew review, I’ll explore the pros and cons of purchasing from them, break down their policies, and offer alternatives if you want different options beyond what Kicks Crew provides.

article thumbnail

Shopify Google Tag Manager: The Essential Set Up Guide

Groove

Shopify is a leader in eCommerce, with over $74 billion of market cap as of the 2nd quarter of 2023. As a Shopify merchant, you’re always on the lookout to continuously test and find winning strategies to gain a larger share of the pie. Other than a winning product, your marketing efforts need to be streamlined so that you can turn on the pipeline and watch the customers roll in.

Shopify 394
article thumbnail

From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

Skechers Opens 5,000th Store, Aims for 10,000 Total

Retail TouchPoints

Skechers has opened store number 5,000 , in Bogotá, Colombia, nearly 30 years after opening its first store in Manhattan Beach, Calif. The sports apparel and performance shoe retailer’s first international store was in Japan; its 100th launched in NYC’s Times Square and its 3,000th debuted in China. “Every location offers the same look and feel to carry the Skechers brand with consistency across six continents,” said Michael Greenberg, President of Skechers in a statement.

Apparel 295
article thumbnail

“32 To 36 Courses” Is Not Revenue Enablement

Forrester eCommerce

True story: Years ago, a Forrester revenue enablement customer meeting was unexpectedly joined by a new voice, an individual whose exact role was unclear to our team beyond “they’ve joined us to help up-level our B2B sales onboarding.

B2B 426
article thumbnail

517: Breaking Updates With Google, AI, Amazon And More With Toni Herrbach

My Wife Quit Her Job

I currently run two podcasts My Wife Quit Her Job, and Profitable Audience with my partner, Toni. Recently, Toni and I decided to pool our resources together and merge Profitable Audience into My Wife Quit Her Job. So from now on, this podcast will have a new segment to the show called Profitable Audience, where Toni and I will riff about content creation and making money online, just the two of us.

230
230
article thumbnail

How Ali von Paris of Route One Apparel Rode Maryland Pride to eCommerce Success - EP 001

Groove

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Ali von Paris of Route One Apparel Ethan Giffin talks with Ali von Paris of Route 1 Apparel about transforming a viral college project into a thriving Maryland pride brand. Launching with a single t-shirt tribute to a closed bar, Route 1 Apparel has grown into a diverse product line embodying state pride, from university gear to Maryland flag designs and innovative items like the Old Bay Travel Tin.

Apparel 370
article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

Decoding the Algorithms of Amazon: Understanding How Consumer Demand Impacts Ecommerce

Retail TouchPoints

It’s hard to remember, but before the roads were filled with Amazon trucks delivering our packages in two days or less, we used to drive to the store to shop for what we needed. Brick-and-mortar stores teamed up with brands to determine the optimal placement and positioning of products to entice consumers and their wallets. Where your product landed on the shelf had everything to do with your relationship with the buyer.

Consumer 286
article thumbnail

Invisible Experiences: Anticipate Customer Needs with Real-Time Interaction Management

Forrester eCommerce

Imagine having a butler who anticipates and serves your needs. In Gotham City, Alfred ensures Batman’s utility belt is always stocked. Just as Alfred faithfully supports Batman, your personal assistant earns your trust through silent understanding. Now think of this relationship in terms of your experiences with brands. Do those experiences feel invisible and immersive?

article thumbnail

How To Get Amazon Same Day Delivery Or Next Day Delivery

My Wife Quit Her Job

Amazon is widely known as one of the top places to shop, with millions of sellers listing products daily. But what really stands out about Amazon is how they can offer same day delivery. Amazon initially introduced a two-day shipping option that changed the way we shop online and made fast delivery the new norm. Shortly after, they began to offer next day delivery and same day delivery.

Shipping 227
article thumbnail

Shopify HubSpot Integration: How to Connect Your CRM

Groove

Shopify and HubSpot make for a powerful duo, allowing you to connect all of HubSpot's powerful sales and marketing features directly to your Shopify store. However, setting up this integration in a way that will maximize its capabilities is often a complicated process. To help you get started, we'll cover everything you need to know about the Shopify HubSpot integration, including the benefits that this integration offers, a step-by-step integration guide, and how Groove Commerce can help you de

Shopify 379
article thumbnail

Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

article thumbnail

How Zenni Optical Boosted Per-Session Revenue 34% with Sharper Search

Retail TouchPoints

Improving search functionality and response speed can be among the most powerful “behind the scenes” actions a retailer can take — particularly if they’re essentially a pureplay operation. Zenni Optical ’s Chief Technology Officer (CTO) David Ting discovered just how powerful amping up the site’s search capabilities could be after the retailer deployed the Algolia solution in early 2023 and soon saw a 34% increase in revenue per search session.

article thumbnail

Insider Intercepted In Fantasy Football Game

Forrester eCommerce

The NFL football season in the United States ended Sunday with the Kansas City Chiefs defeating the San Francisco 49ers in Super Bowl LVIII. NFL games, however, have become as much about the game off the field as they are about the game on the field thanks to fantasy football.

Games 420
article thumbnail

Benefits of a Single Source of Truth for Product Content | Salsify

Salsify

Imagine this scene: You’re looking for the most up-to-date price or SKU for a new product launch but (like usual) you’ve ended up deep in an email thread with multiple spreadsheet tabs open — and you still can’t find what you’re looking for.

eCommerce 158
article thumbnail

Don’t confuse nimble with one-off.

Fabric

Unleashing the Power of Modern Architecture: Why Flexibility and Scalability Matter In today’s rapidly evolving business landscape, staying ahead of the curve requires more than just keeping up with the latest trends. It demands a forward-thinking approach that embraces innovation, flexibility, and scalability. At fabric, we’re committed to providing our customers with a cutting-edge platform built on modern architecture principles and powered by best-in-class cloud environments.

article thumbnail

The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

article thumbnail

Kroger Plans to Cut Prices Following Completion of Albertsons Merger

Retail TouchPoints

Citing its actions following previous corporate mergers, Kroger said it plans to lower prices when its planned merger with Albertsons is finalized. The supermarket giant will invest $500 million to lower prices on “day one” following the transaction’s close, and also plans to invest $1.3 billion to improve Albertsons’ brick-and-mortar stores. The Kroger-Albertsons merger was first announced in October 2022 but has faced pushback from state Attorneys General and the Federal Trade Commission (FTC)

article thumbnail

2024: A Bittersweet Beginning For The Subscription Hardware Business

Forrester eCommerce

What is the future of subscription hardware? Learn why the transition to on-premises subscription hardware faced some bittersweet moments last year and where it’s headed this year.

article thumbnail

Postmasters comment on record cash transactions

TalkingRetail

New figures today (12 February) reveal Post Offices handled £3.37bn worth of cash deposits and withdrawals in January 2024, up over £140m on January 2023 (£3.23bn). Personal cash deposits totalled £1.42bn in January.

Retail 143
article thumbnail

How to Sell a Mobile App or Game Outside App Stores

FastSpring

Thanks to Tony Markov for contributing to this article! If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. Steep fees from platforms like the Apple App Store and Google Play can understandably cause game developers and app creators to look beyond the convenience and ubiquity of traditional app marketplaces, but restrictions from the platform pr

article thumbnail

Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib