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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

It’s not merely about substituting cookie-based tracking with another data-centric method. Traditional keyword searches fall short, but with gen AI fueled by massive data sets, a system like Lucidworks Fusion can quickly deliver precise answers. The shift isn’t limited to chatbots; it extends to enhancing product catalogs.

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The Essential Guide to Shopify ERP Integration [2024]

Groove

This data-driven solution brings financial, logistical, and human resource data together to save you time managing your store. You’ll never have to worry about system limitations and data inconsistencies. It requires careful planning and may require technical expertise to ensure the platform integrates smoothly.

Shopify 393
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Walmart Makes Shopper Insights Available Via its Connect Retail Media Platform

Retail TouchPoints

For the first, Walmart is bringing together its data insights tool Luminate — which surfaces the retailer’s transaction, supply chain and shopper behavior data for its suppliers — with its Connect retail media business.

Retail 264
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3 eCommerce Email Marketing AI Tools That Online Merchants Will Love

Groove

From intelligent personalization and dynamic content generation to automated segmentation and predictive analytics, AI tools provide invaluable insights and capabilities to streamline workflows, enhance engagement, and maximize conversion rates. can be leveraged for various CRM-related tasks, making data readily accessible to your team.

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Shopify HubSpot Integration: How to Connect Your CRM

Groove

Some of the top benefits you can look forward to when you integrate Shopify with HubSpot include: Unified Customer Data: Integrating HubSpot and Shopify ensures that information such as customer purchases, preferences, and interactions are seamlessly synchronized between the two platforms.

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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. Enhanced chatbots and virtual assistants will offer instant product support and transactional assistance.

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NBCU Unveils New TV Commerce Capabilities Ahead of Summer Olympics

Retail TouchPoints

NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future” and enhancing TV-enabled commerce opportunities as it readies for the kickoff of the Summer Olympics on July 26, 2024. NBCU’s new Virtual Concessions ad format.