Black Friday 2022: Sales Top $9 Billion as Retailers Combat Inflation
Retail TouchPoints
NOVEMBER 28, 2022
Mobile shopping once again played a major role on Black Friday, with 48% of digital sales coming from smartphones, up from 44% in 2021. Salesforce expects mobile to play a major role over the entire Thanksgiving Weekend period, with 78% of shoppers in the U.S. Social accounted for 12% of all mobile traffic referrals.
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