How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand
Kissmetrics
APRIL 20, 2021
However, it requires synergy between online commerce channels and physical retail to succeed. Here’s how the process works: Customers place the order: Shoppers purchase goods online through the retailer’s mobile app or website. BOPUS can also boost traffic to your online website or increase the number of downloads for your mobile app.
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