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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

(Photo credit: adobe.stock) The traditional sales funnel sees consumers move in an orderly fashion from awareness of a brand or product to engagement and discovery (also called the consideration phase), then on to conversion and finally loyalty. The ways customers move across channels at different points of the shopping journey.

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How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand

Kissmetrics

However, it requires synergy between online commerce channels and physical retail to succeed. Here’s how the process works: Customers place the order: Shoppers purchase goods online through the retailer’s mobile app or website. BOPUS can also boost traffic to your online website or increase the number of downloads for your mobile app.

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6 Mobile Ecommerce Trends to Drive Sales

SellBrite

Standing out in ecommerce now involves recognizing that, nowadays, buyers are more multi-faceted than ever – they care about social values that their favorite brands do (or don’t) espouse. With mobile sales estimated to reach $3.56 The post 6 Mobile Ecommerce Trends to Drive Sales appeared first on Sellbrite.

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Digital Distancing: Top 3 Ways Retailers Can Connect With In-Store Shoppers

Retail TouchPoints

That could simply mean that a customer looks at jeans, either physically or digitally, then clicks an option on her personal mobile device, and a salesperson brings out a clean and sanitized pair in her size. Mobile Device As Brand Talisman. That’s right, their mobile devices. This cannot change in the face of the pandemic.

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Very launches virtual try-on experiences for beauty customers

365 Retail

On Very’s mobile website, beauty customers can use Benefit Brow Try-on technology to experiment with different eyebrow styles, shades and shapes, and receive recommendations on the products required to create those looks. We’re also exploring the use of augmented reality across other categories like fashion, home and electrical.

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Holiday Secret Weapon: Scaled, Distributed, Personalized Content

RTP blog

By July, you’ve likely started campaign and channel planning, and even considered some newer technologies such as Alexa skills or AR/VR. The challenge is unlocking its value by making it scale across channels. You’re already investing in content — but it’s locked in silos Is your content reusable across channels? Absolutely.

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Ulta Beauty, American Eagle Share How Supply Chain Investments Can Drive the Entire Company

Retail TouchPoints

Autonomous mobile robots are going to support retail and ecommerce picking, which is going to allow our associates to pick for retail and ecommerce at the same time,” said Bayer-Thomas. “We’ll We know that consumer journeys are changing and they’re no longer shopping in a linear fashion,” said Bayer-Thomas.

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