Exclusive Q&A: How Amazon’s Marketplace Disconnects Sellers from Their Customers
Retail TouchPoints
JANUARY 6, 2021
Jon Elder gives credit where it’s due: selling on the Amazon Marketplace and using Fulfillment by Amazon (FBA) services offer brands enormous opportunities. (Of The combination of access to many millions of potential customers and the warehousing, fulfillment and returns services bundled under FBA is a powerful one, according to Elder.
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