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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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3 Simple PPC Account Changes & 1 Month: How Atrantil Saw 36% Increase in ROAS

Inflow Insights

When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. Here’s how we did it: 1.

PPC 136
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SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

Kissmetrics

Look at all of the things that they go to YouTube for: If Gen Z’s love for videos continues as they grow older and start making new purchasing decisions, this may be a major game-changer for marketing in years to come. Almost nine out of ten individuals say that they trust online recommendations as much as personal recommendations.

SEO 225
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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

Toys & games. Toys & games. COVID-19 industry updates: automotive, apparel, & gaming. In paid search, the average cost per click of a digital automotive ad has dropped 31% year-over-year. While the casino industry faces devastating numbers, at-home gaming and puzzling retailers thrive. Office supplies.

eCommerce 173
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Toys & games. Toys & games. COVID-19 industry updates: automotive, apparel, & gaming. In paid search, the average cost per click of a digital automotive ad has dropped 31% year-over-year. While the casino industry faces devastating numbers, at-home gaming and puzzling retailers thrive. Office supplies.

eCommerce 193
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2020]

ROI Revolution

Toys & games. Toys & games. COVID-19 industry updates: automotive, apparel, & gaming. In paid search, the average cost per click of a digital automotive ad has dropped 31% year-over-year. While the casino industry faces devastating numbers, at-home gaming and puzzling retailers thrive. Office supplies.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

Toys & games. Toys & games. COVID-19 industry updates: automotive, apparel, & gaming. In paid search, the average cost per click of a digital automotive ad has dropped 31% year-over-year. While the casino industry faces devastating numbers, at-home gaming and puzzling retailers thrive. Office supplies.

eCommerce 195