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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 186
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AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Retail TouchPoints

As AI hype moves toward action, new studies from chip manufacturer Nvidia and Google Cloud offer a look at the state of AI adoption in retail. But many of these tasks may just represent the low-hanging AI fruit.

Retail 295
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Case Study: Creating Value for Subscription Businesses

UpSellIt

In the case study “ Unboxing Strategies for Box-Based Businesses ,” UpSellit examined whether well-timed incentives can change behavior and increase conversion rates. To read the full study, you can download it for free. Subscription Box Case Study. Or, continue reading for a high-level overview of UpSellit’s findings.

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Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

In a recent study sponsored by Nvidia, 69% of retailers that used AI in 2023 reported that it increased revenues, and 72% said it reduced operating costs. They don’t want to wait a few years; they want to deploy game-changing AI frameworks today. AI agents will shop for you. AI will personalize storefronts.

Retail 257
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How Retail Workers Can Be Leveraged as Effective Brand Influencers

Retail TouchPoints

They are product experts, conversing with countless consumers a day where their recommendations and guidance carry meaningful weight with customers — at the point of purchase. Studies indicate that 49% of online shoppers rely on influencers while making purchasing decisions. Still, these influencer recommendations do not come cheap.

Retail 246
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The Limited Role of AI in Ecommerce

Retail TouchPoints

And this is where AI is poised to be a game changer. For one, an efficient AI-driven system can mean timely updates, personalized product recommendations and proactive assistance, making the wait for our desired items less tedious and more delightful. But why should this matter to us as shoppers?

eCommerce 264
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Why Long-Term SEO is Worth the Squeeze: A COVID-19 Case Study

Inflow Insights

In this case study, we’ll tell you about two of them. On the contrary, like with our local lawyer, our strategists recommended using this downtime in business to undergo some serious SEO work (and prep for the eventual return of tourism). The Strategy. Big site updates are understandably nerve-wracking for clients.

SEO 119