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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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3 Simple PPC Account Changes & 1 Month: How Atrantil Saw 36% Increase in ROAS

Inflow Insights

When our clients see massive marketing wins, it’s usually after months of building upon and optimizing their campaigns. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. Here’s how we did it: 1.

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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

Some of the cons to Amazon Advertising were revealed in 2019, such as organic results being flooded with sponsored products, Amazon brands, and recommended products. In September 2019, Amazon changed search results pages to start with three Sponsored Product Ads instead of two.

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How to Boost Your SEO on DuckDuckGo

Kissmetrics

This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact. Many major in-person events are being postponed, canceled, or virtualized after the Centers for Disease Control and Prevention recommended that all businesses cancel non-essential company travel.

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Dropshipping Advertising Agency

Shopping Signals

With a laser-like focus on keyword research, content creation, content optimization and content promotion, we employ these fundamental SEO tactics to ensure that you will be successful in your search marketing endeavors. With detailed Customer Research and Competition Analysis, get you ahead of the competition, and keep you there.

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The Definitive Guide to Online Reputation Management

Kissmetrics

Would they recommend it? The first thing that you or your online reputation management company should do is devise a search marketing strategy that increases the ranking of positive content, owned by either you or third parties. What if someone Googles your brand name and finds defamatory content?