Your ID-POS are a Data Treasure Trove: How to Leverage them to Drive Customer Experiences
Retail TouchPoints
MAY 3, 2023
In this case, we used ID-POS data, which bypasses all the challenges of third-party data as an abundant and rich first-party data source. Using ID-POS Data to Drive Modern Signal-Based Targeting A February 2023 Deloitte report found that the right combination of digital transformation actions can generate up to $1.25 trillion in value.
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