Retail TouchPoints

SEPTEMBER 14, 2022

14, for an inside look at one brand that has found the secret to livestream success.]. “If is livestream shopping. In July, the airwaves were aflutter with rumors that TikTok was pulling back on plans to expand its live commerce initiative, TikTok Shop, across Europe and into the U.S. If you build it, they will come.”

Social Media 278

Social Media Consumer Fashion Shopify 278

Retail TouchPoints

MARCH 9, 2021

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential.

Small Business Retail 306

Small Business Retail Marketing Retail Fashion 306

Retail TouchPoints

AUGUST 9, 2022

As brands establish their unique value drivers, they also should consider the intricacies and unique expectations of different markets, explained Thomas. Service expectations and price-to-value ratios are considered key. When you think of the core themes and nuances, you tend to start with the same concepts,” she noted.

eCommerce 304

eCommerce Consumer Social Media Customer Experience 304

Retail TouchPoints

MAY 13, 2021

The company also pointed to increasing engagement among existing consumers as a growth driver. The longer a consumer has shopped on our platforms, the more they spend through more orders across more product categories,” said the company in a statement. “In billion yuan ( $1.4 billion ) in fiscal year 2021.

Home Furnishings 216

Home Furnishings Arts Merchant Services Operations 216

RTP blog

AUGUST 13, 2018

It’s August and prime back-to-school shopping season. This year, back-to-school shopping is expected to result in $27B in sales, touching 29M households in the U.S. Here are the key trends we’re seeing for marketers this school season. It also means tapping into events. Is your target male shopper a huge NFL fan?

Mobile 150

Mobile Games Supplies Travel 150

Retail TouchPoints

JUNE 7, 2021

“For years social media platforms were strictly for information and entertainment,” said Marc Mezzacca, founder of CouponFollow and lead researcher of a recent report on social shopping behaviors in an interview with Retail TouchPoints. Facebook and Instagram Lead the Way in Social Conversion.

Payment Services 227

Payment Services Payments Social Media Consumer 227

RETAIL MANAGEMENT SOFTWARE

JANUARY 23, 2023

In 2023, however, the outlook is positive, and the focus is on the customer shopping journey. As retailers adapt to a new normal, a seamless omnichannel experience and hybrid shopping are shaping the future of retail. Fast and frictionless in-person shopping experiences have become an expectation in 2023.

Shipping Costs 95

Shipping Costs Retail Social Media eCommerce 95