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Tom Tailor Enhances Mobile Customer Experience With New App

Retail TouchPoints

Casual lifestyle brand Tom Tailor has launched a new mobile shopping experience through the NewStore omnichannel cloud platform’s Consumer App. This feature affords a magazine-style shopping option using an interactive and intuitive UX.

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6 Creative Ways Top Brands Use Ecommerce Mobile Apps

Optimizely

You don’t need us to tell you that mobile commerce is killing it. More than half of US shoppers have made a purchase using a mobile device, yet at the same time, only 12% of consumers find mobile shopping convenient. Because of that, many marketers assume you need to build an app in order to succeed in mobile commerce.

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Weird Retail and Omnichannel Trends

OrderDynamics

Weird Retail and Omnichannel Trends. As more retailers adopt omnichannel practices, it’s only a given that things in retail will get strange. It creates a personalized omnichannel retail, with all its added benefits. Mobile Weird Retail. Walmart, as usual, makes it to our omnichannel list. Strange can be good.

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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

In one of my first jobs out of journalism school, I worked for a magazine called Giftware Business , then I moved on to Private Label Product News and — fast-forward to the age of digital-only — I eventually landed at Retail TouchPoints (RTP). Note: IDC has been credited with coining the term “omnichannel.”)

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From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

QR codes, which were first put in magazines and catalogs back in the 2010s and were invented 30 years ago, did not catch fire with customers. She’s been an executive with Gap, Lands’ End and Macy’s, defining and managing strategic initiatives with expertise in omnichannel transformation. Who doesn’t want that?

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The True Story of the Relationship Between Omnichannel and Unplanned Purchases

OrderDynamics

The True Story of the Relationship Between Omnichannel and Unplanned Purchases. And when it was finally our turn, we bought these magazines. Omnichannel Gives Birth to Multiple Unplanned Purchases. Not unlike a page ripped from the checkout lane tabloids, omnichannel has given rise to more unplanned purchases for retailers.

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10 Tips for Effective Location-Based Mobile Marketing

retailnext

With 79 percent of marketers saying mobile is the cornerstone for business, there has been a lot of buzz about location-based mobile marketing and its increased open rates and improved ROI. If you’re in the retail industry, below are 10 tips for effective location-based mobile marketing. Make clear goals.

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