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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

PPC 408
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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Automotive retailers saw the highest average order value ($235.10) , followed by retailers within the Sports & Outdoors ($143.50) and Home & Garden ($103.60) categories. Small Business Saturday. Niche PPC Strategies. Small Business Saturday: +22.79%. Small Business Saturday: Mobile: 55%.

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How We Helped Skreened Achieve 360% ROAS on Their Google Shopping Campaigns

Inflow Insights

Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. In this case study, we’ll explain how we did it, with a few Google Shopping Ads strategies you can use for your online business today. Skreened was no different.

PPC 103
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42 Top Ecommerce Podcasts That Will Transform You Into an Ecommerce Magnate

Ecommerce Platforms

Ecommerce Minute hosts Bart Mroz and John Suder bring you your daily dose of all things ecommerce tech, and retail news. Behind every successful online retail store lies tactical strategies, powerful tools, and dedication. This is a raw podcast created for online retailers by online retailers. Ecommerce Minute.

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Amazon Prime Day 2020 News + Updates [October 2020]

ROI Revolution

With many consumers focusing on small businesses that have been uprooted by the pandemic, Amazon is also having a special “Spend $10, get $10” deal. Amazon Prime customers who spend $10 on select small business products from 9/28 to 10/12 will earn $10 to spend on Prime Day. Learn more & register here! .

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Amazon Prime Day 2020 News + Updates [November 2020]

ROI Revolution

A food & beverage client benefited from the Small Business Deals Page and saw the best sales days in their account history. The majority of sales were driven by Sponsored Brands and Amazon’s “Back to Study” landing page. The brand saw sales increase 329% at a 58% lower ACoS. October 16 update.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. If you’re interested in learning how your brand capitalize on the platform that’s becoming a dominant competitor in both in-store and online retail, join our Walmart Advertising 101 webinar on February 24th at 11 am ET.

eCommerce 195