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Unlocking the Power of Multi-Channel Programmatic Marketing

ROI Revolution

Embracing a multi-channel programmatic marketing strategy is no longer an option. 75% of shoppers use multiple channels before making a purchase. To engage your audience, you need to diversify your marketing efforts and utilize emerging channels. It’s time to embrace a multi-channel approach.

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10 TOP WordPress email subscription plugins (free + easy to use)

Omnisend

Reading Time: 9 minutes Many people fear that adding an email subscription plugin to their WordPress site is a complicated affair. The truth is, adding an email subscription plugin to your WordPress site is a simple and affordable way to grow your audience. This article unveils 10 of the best email subscription plugins for WordPress.

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The Comprehensive Guide To Selling Consumer Packaged Goods Online

Groove

No matter whether you’re just getting started with your eCommerce store or are a mid-market or Enterprise business with years of eCommerce experience, the tactics discussed in this guide will help you when it comes to selling consumer packaged goods online. Let’s get your store thriving! Don’t ever forget this!

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The Complete BetterCommerce Review (Oct 2021)

Ecommerce Platforms

BetterCommerce provides users with features required for sales management, purchasing, merchandising, inventory, customer marketing and experience, operations, and logistics. BetterCommerce was founded in 2015 and focuses on building headless tech solutions for mid-market retailers and brands. Flexible Multi-Store. Omnichannel.

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Food Ecommerce: 9 Brands with Drool-Worthy Marketing

Optimizely

The online food market represents a massive opportunity for ecommerce brands. To help you carve out your slice of the pie, we’ve put together a list of the best ecommerce food brands to provide inspiration for your own marketing. Amazon already dominates ecommerce, with its market share expected to rise to 49% by the end of 2018.

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Power Ecommerce Growth with Lifecycle Marketing

Optimizely

Customers take a multi-step journey as they move from a brand new buyer to — hopefully — a loyal customer. This data powers your ability to execute lifecycle marketing — a strategy to engage with shoppers in the most relevant way according to where they are in their customer journey. Favors email marketing messages.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. While this was good news for brands that had or could set up ecommerce channels, it may have accelerated and intensified The Amazon Effect. Omnichannel is here to stay.

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