With a Ban Looming, TikTok Pushes Forward with New Commerce Features
Retail TouchPoints
MARCH 19, 2024
more efficient than other online video channels, such as YouTube , while retail ROAS for offline conversions is 1.9X more efficient than that of online display, online audio, online video, social and paid search. Additionally, the company reported that it was testing a new feature that would make all video content shoppable.
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