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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Implementing these tools ensures consistent communication across channels and provides a comprehensive view of customer interactions, whether they occur online, via mobile apps or in person. Surge in Social Commerce Adoption Following in the footsteps of their DTC counterparts, social commerce is gaining significant traction in B2B ecommerce.

B2B 205
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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Conversations around the DTC revolution of the past decade often focused on how challenger brands utilized digital — specifically social media — to identify new customers.

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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Maybe, you send them surveys to find out what they’re really thinking? Email, SMS, mobile apps, and social media can all be used to send promotions to customers. 88 percent of marketers say that coordinating multichannel campaigns is important to managing loyalty clubs. Run a post-purchase survey.

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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

The best part about this tool is that it integrates with your mobile app or website so you can see data in real-time and triggers actions by adding in predefined rules. This marketing software lets you drive revenue with lead management, mobile marketing, and more. Basically, it makes personalized messages simple.

Marketing 362
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eCommerce Landscape 2022 ?

GetElastic

We’ve put together sixteen quadrants of top eCommerce vendors in these categories: eCommerce platforms, Search, Payment, Loyalty/Rewards, CMS, CRM, PIM, Conversational Commerce/Chatbots, ERP, Email Marketing, Social Media, System Integrators, Tax, Analytics, & OMS.?? ?. Multichannel customer support. Mobile Monkey??.

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57 Must-Have Tools For Scaling Your Ecommerce Business

SellBrite

Canva – To drive more engagement on your social media channels, you can use Canva to create compelling images and graphics that relate to your products or business. You can also get access to social media followers who have shared articles about similar topics in the past.

eCommerce 151
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How to Find and Leverage Retail Trend Data to Grow Your Business

SellBrite

Here are five of my favorites: Resource #1: Online Shopping and E-Commerce Surveys from The Pew Research Center – The Pew Research Center is a great source to leverage to find up-to-date information on shopping trends. Social media matters. 15% have made purchases by following a link from social media sites.

eCommerce 122