Retail TouchPoints

DECEMBER 13, 2023

This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

Retail 312

Retail Customer Loyalty Social Media POS 312

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. Hostetler is a product marketing manager focused on Retail and Consumer Goods, with a background in email and mobile messaging. Click here to register to attend the Aug. 12 webinar.

Webinar 274

Webinar Consumer Marketing Consumer Goods 274

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. They expect you to know when they’re engaging with you in a store, online, mobile or in the metaverse.

Social Media 278

Social Media Channel Technology Travel 278

RTP blog

FEBRUARY 13, 2019

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. The RTP editors discuss the steps retailers will need take to become truly mobile-optimized.

Mobile 150

Mobile eCommerce Retail Shopping Carts 150

RTP blog

AUGUST 8, 2018

Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey , revealing how retailers have reaped the benefits of personalization strategies as well as identifying where there is still room for improvement. With 66% of retailers crediting personalization strategies with increasing their sales, and 46%.

eCommerce 150

eCommerce Social Media Consumer Improvements 150

Retail TouchPoints

JANUARY 24, 2024

Implementing these tools ensures consistent communication across channels and provides a comprehensive view of customer interactions, whether they occur online, via mobile apps or in person. Unlike the traditional multichannel approach, social commerce is about creating strong communities and affinities around specific brands and verticals.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Retail TouchPoints

APRIL 3, 2023

households own a pet, according to the APPA National Pet Owners Survey. Consumers spending more on their “fur babies” presents a big opportunity for brands like Myos Pet , which provides canine supplements crafted with Fortetropin® that are clinically proven to build muscle for better mobility and vitality. More than 66% of U.S.

Payment Services 261

Payment Services Social Media Subscription Channel 261

Retail TouchPoints

DECEMBER 18, 2023

Animals Around the Globe also plans to build a mobile app that will forge even closer connections with users and unlocking a potential new sales channel. We’re doing different media now; in fact we’re developing into more of a full-blown media company. In March 2023 both Jan and I left our other jobs to do this full-time.

Consumer 245

Consumer Social Media Article Apparel 245

Retail TouchPoints

DECEMBER 20, 2023

The retailer has built, tested and optimized mobile-based technology to help associates feel equipped, informed and connected to serve customers across all channels. Additionally, we will see retailers and their RMNs offer distinct opportunities for in-store activation via mobile and in-store technology like digital screens.

Retail 264

Retail Supplies Merchant Services Social Media 264

BigCommerce

OCTOBER 26, 2017

More than ever, internet use, dominated by social media, is enabling how consumers research, discover, and share products. billion global social media users in 2017, equaling 37% penetration. billion global mobile users in 2017, equaling 66% penetration. The numbers are hard to ignore: 3.77

Social Media 413

Social Media eCommerce Mobile Consumer 413

Retail TouchPoints

MAY 12, 2021

To gather insights as part of the Post Occupancy Evaluation process, T&C and the Building Performance team at Cushing Terrell developed and distributed a survey to T&C’s customer base across their six store locations. What We Learned. Curbside pickup was accelerated and launched within eight weeks after the pandemic began.

Social Media 261

Social Media Improvements Information Outdoor 261

GetElastic

MAY 23, 2022

In a recent study that surveyed leading B2B and B2B eCommerce sites and customers, Stripe discovered that 96% of sites in North America, as well as 95% in Asia-Pacific and 94% in Europe, had at least five basic errors in their checkouts. Mobile Optimization. Does your checkout need a checkup? Localization.

Payment Services 146

Payment Services eCommerce Payments Social Media 146

Kissmetrics

JANUARY 12, 2021

Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Google Plus was Google’s fourth attempt at building a social media network. 5 Social Media Platforms That Replace Google Plus for Local Businesses.

Social Media 254

Social Media eCommerce SEO Information 254

Elsner

APRIL 23, 2020

That’s when the eCommerce market biggies started to launch their mobile apps. million mobile users are accessing the Amazon app monthly. After Amazon, it’s the Walmart with a monthly mobile app user count of 86.05 From the above figures, it is clear that eCommerce mobile apps are a huge success. . Let’s dive in.

Mobile 90

Mobile eCommerce Customer Payment Services 90

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Conversations around the DTC revolution of the past decade often focused on how challenger brands utilized digital — specifically social media — to identify new customers.

Omnichannel 264

Omnichannel Marketing Social Media Channel 264

Retail TouchPoints

NOVEMBER 10, 2020

The pandemic’s impact on shopping habits isn’t abating: 66% of respondents will prefer home delivery over other fulfillment methods, according to a survey by Oracle. Social and Mobile Should be Top of Mind to Win Ecommerce. One key is leveraging social media to its fullest. year-over-year.

Shipping Costs 246

Shipping Costs Social Media Gifts Shipping 246

GetElastic

APRIL 11, 2019

Today, another question is in the mind of entrepreneurs: do they need to create a mobile app for their store? Well, you shouldn’t waste your time and allocate a budget on mobile app development for your online store. In this article, we will list the main trends and benefits your mobile commerce (m-commerce) app should keep up with.

Mobile 147

Mobile eCommerce Merchant Services Payment Services 147

Retail TouchPoints

FEBRUARY 25, 2022

Social media has been an incredible driver for ecommerce growth, and platforms are leaning in, creating new features to facilitate not just purchases but an online experience. Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Retailers Going Live.

Social Media 306

Social Media Retail Events Channel 306

Smile.io

SEPTEMBER 26, 2017

Is one of those things checking your mobile device? According to a Deloitte Global Mobile Consumer Survey, 61% per cent of respondents also claimed to check their phones within five minutes of waking up each morning. What’re the first few things you do after waking up in the morning? If so, you’re not alone.

Social Media 72

Social Media Mobile Consumer 72

Retail TouchPoints

SEPTEMBER 26, 2022

According to Coresight Research, 78% of companies surveyed for a recent report say that they’ve allocated “more than 10% of their total annual marketing budget to livestreaming campaigns.” Though a relatively new channel for retailers in the U.S., live selling is proving to be a lucrative offering. Consumers Want Digital Interactions.

Consumer 264

Consumer Social Media Retail Live Chat 264

Retail TouchPoints

MARCH 8, 2022

Through quarterly surveys, consumer panels and individual UX research, Babylist has been able to master its content strategy. Through visitor surveys, Grant learned that consumers felt they were in a “no-pressure environment” that allowed them to browse and experience products freely and in a more tangible way.

Social Media 299

Social Media Leisure Consumer Toys 299

lateshipment

OCTOBER 2, 2023

Optimize your website for mobile to increase holiday sales Experts always recommend e-commerce websites to optimize for mobile, keeping it mobile first. One, with the rise of social commerce, people tend to find stores through social platforms. Here are some tips to improve mobile conversion rates 4.

eCommerce 130

eCommerce X-cart Shipping Costs Shipping 130

Kissmetrics

FEBRUARY 23, 2021

For starters, Generation Alpha will be the most technologically advanced generation to date, growing up with mobile devices, AI, social media, advanced healthcare, and robotics as parts of their everyday lives. Generation Alpha Social Media Trends. Young people are increasingly drawn to social media.

Social Media 271

Social Media Marketing Technology Information 271

Retail TouchPoints

JANUARY 4, 2023

By 2025, mobile sales are expected to account for 44% of retail ecommerce in the U.S., Surveys show that 60% of digital sales are influenced by having a physical store nearby. Another way to modernize product discovery is by enhancing how customers browse and search for products.

eCommerce 302

eCommerce Omnichannel Comparison Shopping Recommendation 302

Kissmetrics

MAY 12, 2021

Social media sites like Facebook provide several free tools to start building a community, including: Facebook groups stories posts. To get the best results from your campaigns, some say it’s better to combine paid and free social media leads. Social media sites all provide PPC ads in varying forms.

Social Media 342

Social Media Events PPC Article 342

Retail TouchPoints

AUGUST 15, 2022

As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Even fewer respondents have access to social media activity related to the company (33%), customer referrals (23%) and customer lifetime value (22%). Collect and Leverage First-Party Data .

Customer Loyalty 243

Customer Loyalty Customer Retail Shipping Costs 243

Ecommerce Platforms

NOVEMBER 17, 2022

Build a persona around your company through music, characters, a brand “face,” or even a specific voice in your content (like quirkiness in blog posts and on social media accounts). It’s about understanding the customer through their shopping habits, surveys, and online activities. Take Subaru, for instance. Go to the top.

Social Media 249

Social Media Merchant Services Shipping Costs eCommerce 249

ROI Revolution

MAY 23, 2022

To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. 96% of Gen Z social media users have watched videos under four minutes long in the past month, with 93% watching videos over 20 minutes in the past month.

Social Media 78

Social Media eCommerce White Paper Mobile 78

Retail TouchPoints

NOVEMBER 18, 2021

They were initially intended to help people with mobility-related disabilities, but they have been useful for strollers, bicycles and hand trucks as well. The company completely overhauled its mobile app to offer better services, such as an active events calendar, retailer information and a real-time map with parking guidance.

Consumer 264

Consumer Merchant Services Social Media Technology 264

365 Retail

OCTOBER 2, 2023

That point was hammered home in a recent survey conducted by global consultancy giants Deloitte , who revealed some intriguing insights into sports fandom. This includes using social media, playing fantasy games, watching more than one game on different devices and wagering on a game or event.

Social Media 52

Social Media Games Events Technology 52

Retail TouchPoints

JUNE 21, 2021

There are unlimited marketplaces and DTC sites, promotional newsletters keep hitting our inboxes, and Instagram is looking more like a shopping center than a social media platform. The stream of brand messages is endless. Especially when it comes to creative.

eCommerce 262

eCommerce Social Media Consumer Channel 262

Retail TouchPoints

DECEMBER 30, 2021

Like Gen Xers, they’re targeted by text scams, as well as social media scams that offer rewards, package tracking or peer-to-peer (P2P) money transfer confirmations. ClearSale research from March 2021 found that 25% of shoppers aged 55 and older never have their mobile phone on hand while they shop online.

Merchant Services 298

Merchant Services Customer Payment Services Social Media 298

Retail TouchPoints

MARCH 15, 2022

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. AMP for email allows marketers to send surveys and collect data, too. For example, now customers can take a survey directly from an email.

Marketing 289

Marketing Document Payment Services Shopping Carts 289

Retail TouchPoints

JULY 24, 2023

Shoppers are inundated with marketing information from retailers in their email inboxes, on social media, across in-store touch points and more. In some cases, retailers can ask their shoppers what their preferences are directly via a post-purchase survey.

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246

Sailthru

MARCH 9, 2018

Facebook surveyed 14,700 American consumers to better understand their relationship with brands. Last year, Market Force Information surveyed more than 10,000 consumers and discovered that Nordstorm was America’s favorite fashion retailer. T-Mobile: Figure out where you can be the best. Still, “what creates brand loyalty?”

Mobile 90

Mobile Retail Recommendation Social Media 90

Wiser

JULY 11, 2022

Things like seasonality, the economy, social media trends, and competitor actions can all influence shopper expectations, and staying on top of all these things is crucial if you want to keep your business profitable. Almost all businesses have somewhat of a social media presence. Maintaining Customer Loyalty.

Social Media 146

Social Media Retail Customer Loyalty Consumer 146

Kissmetrics

FEBRUARY 11, 2021

Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. 3 Reasons Why Social Media Is Pay to Play in 2021. Now, here’s why social media has effectively become a pay-to-play environment.

Social Media 360

Social Media Mobile Other Marketing 360