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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Implementing these tools ensures consistent communication across channels and provides a comprehensive view of customer interactions, whether they occur online, via mobile apps or in person. Unlike the traditional multichannel approach, social commerce is about creating strong communities and affinities around specific brands and verticals.

B2B 232
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Richpanel Review: Multi-Channel Customer Support for Shopify and More

Ecommerce Platforms

Platforms like Richpanel include more than a chat box; with features for multichannel communications, customer portals, and workforce management, you’re able to improve upon several areas of your business with one app. Multichannel Support. That’s not a bad idea, considering consumers are becoming more and more reliant on chat boxes.

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Why Mobile App Customer Experience Lags Behind Other Channels

Sailthru

Every marketer has done painstaking research to understand where mobile makes an appearance along the customer journey. They understand that customers always have their phones, and always expect a personalized, relevant interaction on mobile. Mobile is different. Mobile apps are integral to that experience.

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies. A full two-thirds of marketers in a 2022 survey reported that direct mail was consistently delivering the best ROI of any channel they used. Apple’s ad policy changes are already impacting spend on social media and mobile.

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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

The best part about this tool is that it integrates with your mobile app or website so you can see data in real-time and triggers actions by adding in predefined rules. This marketing software lets you drive revenue with lead management, mobile marketing, and more. Basically, it makes personalized messages simple.

Marketing 362
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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Maybe, you send them surveys to find out what they’re really thinking? Email, SMS, mobile apps, and social media can all be used to send promotions to customers. 88 percent of marketers say that coordinating multichannel campaigns is important to managing loyalty clubs. Run a post-purchase survey.

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How to Find and Leverage Retail Trend Data to Grow Your Business

SellBrite

Here are five of my favorites: Resource #1: Online Shopping and E-Commerce Surveys from The Pew Research Center – The Pew Research Center is a great source to leverage to find up-to-date information on shopping trends. To compile their findings, PwC surveyed nearly 23,000 online shoppers from 5 continents and 25 territories.

eCommerce 122