With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences
Retail TouchPoints
FEBRUARY 7, 2023
In China, digital behaviors are innately embedded into the purchase experience — one of the key reasons why China’s luxury consumers have been early adopters of cutting-edge tech experiences such as live shopping, 3D and AR capabilities and even AI-powered virtual assistants like Alibaba’s luxury virtual influencer, named TIMO.
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