Kissmetrics
APRIL 22, 2021
You opt for a PPC campaign to promote your products on Google. Why You Should Use Programmatic Buying in Your PPC Campaigns. Since the entire process is automated, advertisers can scale their PPC campaigns with minimum effort while staying within their budget. A PPC campaign can lead to thousands of impressions and clicks.
ROI Revolution
JUNE 17, 2022
An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google dominates even more on mobile, with 93.3% Google & Bing PPC Advertising.
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BigCommerce
MAY 2, 2017
So I dropped my price to cost and cranked up the PPC. So I rearranged the title, lowered the price and re-introduced PPC. Here’s what they have to say : Increased mobile conversion. “By This equals a clear path to ~5% conversion rates on mobile with over 80% of sales on mobile.” – Brandon Chatham, NatoMounts.
Ecommerce Platforms
MARCH 5, 2023
Shopkeep (now Lightspeed POS) and Shopify also provide access to a range of tools to help business leaders create omnichannel sales strategies, including site builders and ecommerce capabilities. It allows companies to turn any mobile device into a point of sale system, with the Shopify Retail POS app for Android and iOS.
Omnisend
MAY 7, 2021
Use Omnichannel Marketing. If you haven’t heard of omnichannel marketing , then this can be a great way to increase ecommerce store sales. Take a look at these best practices for acquiring new customers via PPC advertising (aka retargeting ads) to familiarize yourself with the process and how you can set up your retargeting to convert.
Ecommerce Platforms
JUNE 22, 2023
Plus, both tools offer a variety of business models, with options for omnichannel selling, dropshipping, and more. Shopify supports omnichannel selling across multiple sales channels, with integrations to leading marketplaces, POS tools, and social media channels. Of course, there are some major differences worth noting too.
BigCommerce
JULY 2, 2018
PPC & organic are a winning combo. We’ve tried to do lots of direct marketing as well as PPC advertising. Use an omnichannel approach. We think of this as free revenue as opposed to PPC with higher CPA numbers. Mobile growth is up 40% YOY. Have an effective PPC strategy. Create a community.
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