Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper
Retail TouchPoints
SEPTEMBER 27, 2023
Nearly half ( 47% ) of respondents said they spend significant time reading reviews, researching features and comparing options before buying, and 24% actively seek out opinions from other shoppers, whether a friend, colleague or influencer. For example, social media was cited as the top touch point ( 40% ) for driving awareness.
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