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What Does Artificial Intelligence Mean for the Multichannel Retailer?

Sailthru

When we think about innovations like chatbots, personalized product recommendations, dynamic pricing and programmatic display, there’s one common denominator. All four are great examples of how artificial intelligence can be a game-changer for a multichannel retailer. appeared first on Sailthru.

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HTH: What is Multichannel Advertising vs. Multichannel Marketing?

Powerinbox

Next up on our list of terms that can’t be interchanged : multichannel advertising and multichannel marketing. Because just like content advertising and content marketing describe two different processes, multichannel advertising and multichannel marketing have their important distinctions. That’s omnichannel marketing.

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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

Omnichannel vs. Multichannel Retailing: Understanding the Differences The terms “omnichannel” and “multichannel” are often used interchangeably, but they represent distinct retail strategies that are important to note before crafting your strategy. AI-Recommendations Mobile Exit Detect 2.

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. We used to talk about multichannel, then it was omnichannel.

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Navigating the digital noise at B2B Online

GetElastic

Another panel you should check out on Day 1 focuses on multichannel strategy and how to avoid and manage channel conflict: Optimizing Your Multi-channel Strategy for eCommerce Success. Day 2 has us really excited as the morning kicks off with a case study on merchandising in food service distribution with US Foods.

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The metaverse promises to transform customer loyalty

365 Retail

It helps to secure long-term sales and word-of-mouth promotion: nearly 9 in 10 loyal customers will recommend a brand to friends and family, while almost half would continue to purchase even after a poor experience. . For retailers, customer loyalty is perhaps their number-one priority. We’ve seen proof of this within retail.

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How Retailers Can Increase ROI From Curbside Pickup and Click-and-Collect

Kibo

A study from 2019 showed that 85% of BOPIS customers made additional purchases in the story when they came to collect their order. For example, recommending items on sale at their local store to see if they’d like to add it to their order. Flexibility and a data-driven approach are key to this kind of multichannel approach.