article thumbnail

Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. Meanwhile, 60% said they would be unaffected by AI recommendations. As others have pointed out, consumers want to be heard, not algorithmically studied. But branding may also play a significant role here.

article thumbnail

Dickies Boosts Conversion Rate 94% on Tmall After Launching Fit Recommendation Tool

Retail TouchPoints

Workwear brand Dickies has experienced a 94% increase in conversions since it launched size and fit recommendations on Tmall in China in partnership with 3DLOOK. The study also found that 94% of shoppers rate sizing as the key barrier to purchasing garments online.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Study Reveals Strategies for Attracting Commuter vs. Home-Based Shoppers

Retail TouchPoints

To remain relevant to multiple groups, Moskowitz recommended thinking about consumers in ways that go beyond traditional demographics. The study discovered that work-based shoppers are more likely to be economically optimistic than home-based consumers. Moving Beyond Demographics to Targeting Based on Attitudes.

Travel 292
article thumbnail

Despite Economic Headwinds, Malaysian Banks Continue to Improve CX Quality

Forrester eCommerce

How customers perceive a brand influences how much they are willing to spend with the brand; whether they will recommend it to others, and; how likely they are to forgive the brand’s missteps.

Banking 396
article thumbnail

Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

In fact, the study found that 81% of Next Gen uses AI chatbot features as a kind of “shopping buddy.” Not to mention that, as the study notes, “creating brand advocates can go a long way as friends and family are one of the most powerful marketing tools to expand a customer base.” in a statement.

article thumbnail

Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail TouchPoints

Despite these efforts, 63% of purchases from social media were completed on an external site , according to the CouponFollow study. The top factors that increase the likelihood of a user making a purchase through social media were a discount code , a recommendation from a friend and product reviews. after Google, accounting for 25.2%

article thumbnail

9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

Consumers tend to place the most trust in recommendations from people they know. According to a study by Tomoson , influencer marketing yields a $6.50 Another study conducted by Altimeter and TapInfluence found that not offering adequate compensation is the biggest mistake brands make with influencer marketing.

Marketing 419