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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105
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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

Across our SEO clients, Traffic has shown a steady increase since early March. Interestingly, we are seeing similar trends in online behaviors as we see in the real world during this pandemic. SEO Recommendations. For B2B, we are seeing a decrease in Impressions and Clicks across both SEO and Paid.

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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

For online retailers, it presents an opportunity to conquer the market, skyrocket sales, and cultivate brand loyalty through streamlined marketing. Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on. Make a detailed SEO plan for out-of-stock products.

eCommerce 109
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9 Digital Marketing Tips for the Holidays

Kissmetrics

Online shopping will be just as pivotal for consumers this festive season as last year. In 2020, online retail sales during the holiday period totaled $186 billion, and Cyber Monday was the biggest online shopping day in U.S. Why the Holidays Are the Best Time for Digital Marketing Success.

Marketing 307
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Top tips to make Black Friday and Cyber Monday a success in 2022

365 Retail

As the supply chain issues and labour shortages that defined the 2021 festive period are more or less resolved, the opportunity for a strong peak period presents itself. In fact, in 2021, the UK alone accounted for over ten per cent of global Black Friday searches online.

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10 Ideas for eCommerce Holiday Email Marketing Campaigns in 2021

Inflow Insights

Most online marketing — like PPC and paid social — is intrusive. In short: There’s no time like the present to start putting your campaigns together. We know eCommerce campaigns can be complicated for online retailers to design and execute properly. What are the Benefits of Holiday Email Marketing?

Marketing 144
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ROI Revolution Summit 2018 Speaker Spotlight: Part 1

ROI Revolution

Our lineup includes a number of savvy industry veterans and their expert insights are sure to provide you with answers to the questions that you — as a retail, brand, or ecommerce executive — likely struggle with on a daily basis. Over the years, have any of the developments in ecommerce surprised you in any way?

PPC 60