Jumpshot
SEPTEMBER 15, 2016
Amazon is the biggest name in retail. As Nike permeates every aspect of sports and apparel, we took a closer look at consumers’ path-to-purchase activity from Nike.com, other popular online retail sites and then of course, Amazon.
Dynamic Yield
MAY 1, 2016
Learn how a leading online retailer used personalization to drive retention, promote discovery, and increase sales. The post Juniqe Boosts SEM Revenue by 20% With Real-Time Personalization (Case Study) appeared first on Dynamic Yield.
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Kissmetrics
JANUARY 31, 2022
Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. Most e-commerce store owners have no idea how to effectively market their business. Paid Search Marketing for E-commerce. Here’s how it works: You choose a platform to market on, such as Google Ads.
ROI Revolution
DECEMBER 7, 2021
Conversion modeling: The use of machine learning to quantify the impact of marketing efforts when a subset of conversions can’t be tied to ad interactions. According to 3P Qualitative Research Study on Conversion Modeling, 2x as many marketers prefer to use a combination of modeled plus observed data compared to observed data only.
ROI Revolution
DECEMBER 7, 2021
Conversion modeling: The use of machine learning to quantify the impact of marketing efforts when a subset of conversions can’t be tied to ad interactions. According to 3P Qualitative Research Study on Conversion Modeling, 2x as many marketers prefer to use a combination of modeled plus observed data compared to observed data only.
Inflow Insights
JANUARY 20, 2021
If you’re a big online retailer, you’ll probably be investing most of your paid ad spend on a mixture of Google Shopping ads and Google Search ads. Then we can’t create case studies like this one.). Over time, they’ve been shown to have a great ROI , so they work well to supplement your search marketing strategy.
Inflow Insights
APRIL 16, 2019
If you’re a big online retailer, you’ll probably be investing most of your paid ad spend on a mixture of Google Shopping ads and Google Search ads. Here at Inflow, we’ve helped hundreds of online retailers from all kinds of industries to maximize their return on ad-spend (ROAS).
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