article thumbnail

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. If you are only engaging the user at the point of sale, you’re not actually addressing all of their needs. Perhaps you’ve heard of the experience economy.

article thumbnail

The Best POS (Point of Sale) Systems for 2019: The Ultimate Guide

Ecommerce Platforms

In other words, leveraging an efficient point of sale system software should help you streamline all your in-store operations. Today’s commerce environment has a wide range of solutions for brick-and-mortar stores, most of which are essentially multifaceted point of sale systems. But, here’s the thing. billion by 2023.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The PR Perils of Inaccurate Sales Tax

Retail TouchPoints

The story goes that back in December 2023, an average citizen (who refers to himself as MrConsumer) spotted a bargain on Royal Dansk Butter Cookies (the ones that come in the round metal tin) and ordered themselves a 10-pack for the total price of $25.50 (after a $4.50 What Happened? retailer discount).

article thumbnail

Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

This shopper will be doing what we refer to as “spearfishing,” or typing a very specific search phrase into the internet, such as ‘black backpack with 15.7-inch Retailers have countless data points around shoppers’ unique buying habits, their purchase and browsing history, and their preferred payment and shipping methods.

Payments 229
article thumbnail

Backorders: Meaning, Causes, Solutions, and Comparison vs. Out of Stock

Fabric

The retailer notifies the customer the item is on backorder on the product page or in the order confirmation email, along with a date they estimate the item will be shipped. Backorders indicate high demand for a product and allow retailers to capture sales even when inventory has temporarily run out.

article thumbnail

Shopify POS vs Clover POS (Apr 2022): Which is Best?

Ecommerce Platforms

Clover POS is a leading point-of-sale system specifically targeted at small and mid-sized businesses, though there are enterprise plans available, and specialist tools for different companies. When buying a point of sale solution, there are two main areas you’ll need to focus on: the software and the hardware.

POS 209
article thumbnail

The Ultimate Checklist for Every New Ecommerce Site (Oct 2021)

Ecommerce Platforms

Take a look at the ecommerce launch checklist below, and feel free to bookmark this page in your browser for future reference. Calls to action to push people to important sales pages. Display any specials, promotions, or free shipping options. Step 1: Design What Your Customers See First – The Homepage.