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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. If you are only engaging the user at the point of sale, you’re not actually addressing all of their needs. Perhaps you’ve heard of the experience economy.

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Visa, Mastercard Settlement Represents Major Victory in Merchants’ Fight Against Swipe Fees

Retail TouchPoints

merchants worth an estimated $30 billion that will lower the interchange fees (commonly referred to as swipe fees) that merchants are charged when customers use credit or debit cards. After nearly 20 years of litigation, Visa and Mastercard have reached a settlement with U.S. The antitrust settlement is one of the largest in U.S.

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5G in Retail: Creating the WOW factor

Retail TouchPoints

In retail, the wow factor refers to the business’ ability to amaze customers and convert them into store or brand admirers. 5G can also connect mobile point-of-sale (POS) terminals , self-service kiosks, scan-and-go checkouts and other forms of frictionless shopping with ease. Tractor Supply Co.

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Lost Goods or Lost Sales? How Connected Systems can Help Solve Retail’s Most Persistent Dilemma

Retail TouchPoints

When correlated with point-of-sale logs, video surveillance and third-party data related to retail crime, these datasets can show retailers their strategies’ unique strengths and weaknesses. Retailers need a point of reference to guide their way.

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How Integrated POS Tech is Helping Electronics Retailers

iVend

In today’s modern retail stores, the point of sale no longer has to be a fixed counter – it could be anywhere in the store. With mobile point of sale systems, transactions don’t have to take place within the store. The hardware can be any mobile device that can run your store’s point of sale software.

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Untethered – how mobile POS transforms the checkout

iVend

The point of sale is the engine room of every store, where the transactional business of retail takes place. It’s also often the only point at which there is any direct engagement with the shopper. Flexibility – the number of checkouts a store needs may increase – say in holiday season, or during sales.

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The essential metrics your retail POS software can track

iVend

Using your point of sale system to track performance, across every element of the retail operation, has never been more important. Sales trends and analysis data shows if sales of a product or category been gradually moving up or down, allowing retailers to adjust stock levels, or run a promotion.

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