article thumbnail

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

If you are only engaging the user at the point of sale, you’re not actually addressing all of their needs. Further boost their retention and repeat purchase rates by giving them the VIP treatment with early or exclusive access to products, personalized discounts, social media shoutouts and invites to special events.

article thumbnail

Pandemic Shifts Shine a Light on Importance of Modern Point of Sale

RetailMinded

Did you know that point of sale systems date back to 1879 when the first one was invented by American shopkeeper James Ritty. With stores taking control of their inventory management, selling channels, distribution experiences and shipping, they also recognized that customers wanted to be in control, as well.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

Instant answers about product sizing or shipping details can greatly influence the shopping experience and make or break a sale. Social influence continues to show opportunities as U.S. consumers spend more money on Tik Tok than any other social platform. But how can you stand out in a world of limited customer attention?

article thumbnail

Shopify POS vs Square POS: Which is Best?

Ecommerce Platforms

The company is best-known for supporting mobile point of sale solutions, and can offer a wide range of high-quality hardware to help you thrive offline. However, there are no industry-specific point of sale apps with Shopify, while Square has dedicated tools for service companies and restaurants. Further reading ??.

POS 211
article thumbnail

Shopify POS Lite vs Shopify POS Pro – What’s the Difference?

Ecommerce Platforms

Manage inventory across multiple sales channels and locations. Tracking for cash flow, sales, finance, and product use, as well as other reports. Integration with email and social media marketing campaigns. However, you’ll need to consider their fees in conjunction with the cost for your point of sale system.

POS 180
article thumbnail

Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

Retailers have countless data points around shoppers’ unique buying habits, their purchase and browsing history, and their preferred payment and shipping methods. Social media? A sales clerk’s tablet? Tailor checkout experiences in the same way as the rest of the ecommerce journey. Member or non-member? B2B or B2C?

Payments 278
article thumbnail

Shopify Starter Plan Review (July 2022): Sell on Shopify for Only $5

Ecommerce Platforms

Keep in mind that this is one of the best rates you can find to add ecommerce functionality to a website, or to strictly sell through social media. This way, you’re able to upload products and test out how the product pages and Buy buttons work on your social media sites or current website. There you have it.

Shopify 211