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How to Promote Your Small Business

Wiser

Starting and running a small business is one of the most rewarding experiences that anyone can have. But even with all this in place, it can still be difficult for small or local businesses to get noticed and stand out from the competition. What Is a Promotions Strategy? Here’s what you need to know.

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4 PPC Tools to Automate Your Ad Campaigns

Kissmetrics

The field of ppc (pay-per-click) is constantly evolving. To start this off, let’s take a deeper dive into what PPC automation is. What Is PPC Automation? PPC automation refers to the system that charges marketers every time their ad is clicked. Why is PPC Automation a Popular Method? What a relief.

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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Visibility isn’t cheap.

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Benefits Of Affiliate Marketing For A Small Business

365 Retail

Affiliate Marketing! You might have heard a lot about this particular marketing strategy. . You might have seen a lot of businesses doing affiliate marketing and increasing their sales. But, as you are running a small business and have some budget constraints, you might be thinking about whether it will be suitable for you or not.

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3 Things Every Retailer Can Learn from Amazon

Retail TouchPoints

This platform, with its humble beginnings selling used books, has gone on to power the careers and fortunes of countless small businesses. Amazon’s innovations also have inspired some of the most game-changing new business models in retail, adopted by Target , Walmart and Macy’s to name just a few.

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How to Promote Your Business

Wiser

While tried-and-true methods like direct mail or word-of-mouth marketing hold their own, newer strategies leveraging the ubiquity of the internet and social media cannot be ignored. No matter what size your business is or how long it has been around, there are always new methods available that can help boost visibility and increase sales.

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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

PPC & organic are a winning combo. We started by attending over 20 retail shows a year to get in front of people. We’ve tried to do lots of direct marketing as well as PPC advertising. Social media alone has allowed the small business owner a little voice over the big cosmetic companies.