article thumbnail

Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Holistic Search Intelligence maximizes ROAS on Google in four ways: 1. Optimizing share of voice. Maximizing sales.

SEO 251
article thumbnail

The Ultimate Guide to Bing SEO

Kissmetrics

Since all marketers go after Google, Bing has lower competition and a market share of 6.79 percent, Bing’s desktop search market has grown by 41.03 This signals traces of exact match domain as a key ranking factor in Bing search engines. It will help in raising the CTR of your search results. .

SEO 363
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Passage Indexing & What Does it Mean for SEO?

Kissmetrics

If you noticed a considerable drop in traffic recently, I recommend using this guide to diagnose traffic drops using Google Analytics , but most likely, passage indexing was not the cause.). How Does Passage Indexing Affect the Future of Search Marketing?

SEO 308
article thumbnail

How to Get More Traffic Using Bing Analytics

Kissmetrics

It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. Do you want to miss out on 5% of the global search market? Even if you make every change Bing recommends, you won’t automatically rocket to the top of the rankings.

SEO 273
article thumbnail

PPC Management Software for eCommerce Websites: Is It Worth It?

Inflow Insights

Everywhere you look, these tools promise simpler and quicker campaign management, automatic recommendations and bid adjustments, and savings on hiring costs for PPC experts. In short, these tools allow businesses to more easily monitor their paid search marketing campaigns and optimize their ad spend. Scale ad testing.

PPC 110
article thumbnail

COVID-19 & Google Smart Shopping: Optimizing in a Dynamic Market

ROI Revolution

You can use the Recommendations page or budget and target simulators to forecast the impact of the higher budget or to gain a recommendation for an increased budget. For more on COVID-19 and Google Smart Shopping, see our additional resources below! How Coronavirus Is Impacting Ecommerce.

article thumbnail

How to Make Smart & Strategic Optimizations With Google’s OptiScore

ROI Revolution

Ranging from 0% to 100%, the scores are “ an estimate of how well your Google Ads account is set to perform ,” and can be improved by applying Google-selected recommendations to your bids & budgets, keywords & targets, ad & extensions, and more. These recommendations are generally safe and can improve your account performance.