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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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How to Set Up Your GA4 Integration With BigQuery

ROI Revolution

If possible, we recommend creating an alias account that’s tied to your business rather than an individual user. We recommend something like “yourcompanyname-analytics”. ROI Tip: Take note of the “Total Estimated Daily Event Volume to Be Exported” box just above this selection. Give your project a name. Click “Next”.

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Ecommerce Personalization: The Key to Customer Acquisition & Retention

ROI Revolution

Providing relevant product or service recommendations. Increasing their likelihood to recommend, buy from, or become repeat customers of your brand. After implementing personalized marketing, 54% of brands see increased engagement, 48% see increased conversions, and 41% see more clicks and opens per email.

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How to Boost Your SEO on DuckDuckGo

Kissmetrics

This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing.

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7 Ecommerce Strategies to Prepare for the 2022 Holiday Shopping Season

ROI Revolution

Here are some tips you can leverage to stand out from your competition during the 2022 holiday shopping season with personalized promotions: Don’t rely on free shipping alone to drive sales. Ad customizers are still available with Responsive Search Ads. This has become something that customers expect rather than a perk.

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How to Successfully Grow Your Entire Online Funnel! – Shopify Plus Webinar Series

Demac Media

The response to this post was so fantastic that Demac Media is now joining forces with our partner Shopify Plus, and our technology partners, to bring merchants the acquisition and retention strategies to drive more revenue online in 2018! Late last year we published list of 5 Best Shopify Apps to Help Boost Your Holidays Now.

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72% of Sites Fail Ecommerce Site Search Expectations: 3 Steps + a Checklist to Ensure Yours Isn’t One of Them

BigCommerce

Here are 3 tips to power-up mobile site search for your store. Make your mobile search box visible and open. Designers and UX professionals know the importance of search, and typically assign it prime real estate in a custom theme. Google has cornered nearly 80% of the web search market. But you can.

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