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How Subscription Strategies can Supercharge Loyalty Programs

Retail TouchPoints

To guard against member indifference, retailers may want to consider adopting subscription program elements that can both boost “stickiness” and reveal more about customers’ wants and needs. of respondents), as well as free or discounted shipping (the next-highest response at 63.2% ). As a whole, loyalty programs are quite popular.

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5 Tips for Maintaining Subscription Momentum

Retail TouchPoints

subscription ecommerce sales will continue to see double-digit growth over the coming years, swelling from $33.48 That’s a good sign for CPG brands, which are capable of making the most seamless transition to subscriptions: deodorant, toothpaste, diapers and even smoothie packets quickly become part of consumers’ routines.

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Subscription Commerce Snapshot: Discounts are Out, Content and Community Are In

Retail TouchPoints

Subscription commerce” was all the rage as companies like Stitch Fix and Blue Apron were riding their rocket ships to unicorn status. In fact, there’s strong evidence that subscriptions are still in a growth mode, albeit a slower one than previously. 3 Ways to Fix the Subscription Commerce Model.

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Americans are Embracing Subscription Services and Digital Goods in a Big Way

Retail TouchPoints

The adoption of subscription-based services and digital goods purchases were on the rise well before COVID-19 hit. But the pandemic took these trends to a whole new level. consumer now pays for four different video streaming subscriptions. There are subscription shopping services now available too. The average U.S.

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Stitch Fix Moves Beyond Subscriptions with Hyper-Personalized Direct Shopping Experience

Retail TouchPoints

Online personal styling service Stitch Fix is continuing to expand beyond its core subscription fashion service into direct buying with the launch of Freestyle, a personalized shopping experience that allows anyone to buy items anytime without being a current subscriber. The launch of Freestyle comes at a critical moment for the company.

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How to Launch a Subscription Box For Your Company

Kissmetrics

They offer some of the best-known subscription boxes around, reflecting an increasingly popular (and potentially lucrative) business model. Why Should You Launch a Subscription Box? According to MarketsandMarkets , the subscription and recurring billing market will grow to around $7.8 How to Create a Subscription Box.

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Claire’s Debuts Subscription Service as it Seeks New Ways to Connect with Gen Z

Retail TouchPoints

Jewelry and accessories retailer Claire’s is tapping into “drop” culture with its newest offering, a subscription box service called cDrop. Aimed at “fostering self-expression” among its core Gen Z demographic, each box retails for $30 and is shipped quarterly, with no ongoing commitment for customers.