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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online. In the face of consumer distrust, purchase decisions are increasingly made through peer recommendations — more specifically from peers that share a similar set of identities, affinities and geographies.

Marketing 237
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Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston

Retail TouchPoints

And it’s what inspired him to start his T-shirt line, Johnny Cupcakes, in 2001…before he even turned 20. “It Rather than focusing on checking off boxes, Earle tries to step outside them and remix the traditional ways Johnny Cupcakes markets to customers across digital channels.

Retail 235
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Retail is the Number-One Industry Targeted by ADA Website Lawsuits

Retail TouchPoints

If you want to improve your digital accessibility right now, we recommend the following four steps. He is a global technology leader for multichannel customer engagement, actively advising leading companies on how to extend their brands across multiple channels for all users. What Can Companies Do?

Retail 259
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Time for Holiday Prep Already? You Bet.

ChannelAdvisor

Get a sneak peek at our recommended deadline for confirming your plans, as well as tips for ensuring the best content across all of your digital channels. . We recommend setting a deadline of October 15 to: Solidify your Q4 catalog assortment. Optimize for success and product exposures across multiple channels.

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Nine Actionable Tactics to Achieve Meaningful Connections with Your Retailers

ChannelAdvisor

Seventy-three percent of consumers use multiple channels during their shopping journey. To maximize visibility, it makes sense for your brand to be represented on many of them, including online retail channels. homepage presence, newsletter mentions).

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Time for Holiday Prep Already? You Bet.

ChannelAdvisor

Get a sneak peek at our recommended deadline for confirming your plans, as well as tips for ensuring the best content across all of your digital channels. . We recommend setting a deadline of October 15 to: Solidify your Q4 catalog assortment. Optimize for success and product exposures across multiple channels.

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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

I’ve been involved in eCommerce since 2001 and I can truly say, A LOT has changed. They ask for recommendations on Social Media. Digital marketing channels are evolving. Retailers can no longer rely one type of channel to drive traffic to their online store. Now, Amazon is a major competitor to everyone.

eCommerce 167