How FTD Uses UX Analysis to Weed Out Friction Points in the Shopper Journey
Retail TouchPoints
MAY 4, 2021
When FTD was founded in 1910, it represented the absolute cutting edge in technology (the “T” in the name stood for the “telegraph” connecting a network of 13 florists). If an order gets to the wrong place, the likelihood that we fail to fulfill goes up dramatically,” said Powell. Matt Powell. Discovering the ‘Unknown Unknowns’.
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