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How I Think About Marketing

Kissmetrics

I thought I would let you into my mind, so you can see how I think of marketing. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. It’s a digital marketing agency where we help companies of all sizes grow. My company is NP Digital.

Marketing 363
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How Rebecca Minkoff is Feeding her Risk-Taking Addiction

Retail TouchPoints

The brand also has eagerly adopted emerging tech such as QR codes, NFTs and even gaming platforms like Discord. We’re also going to do a huge Fashion Week experience, really leaning into the nostalgia of 2005, and then I have some amazing activations planned for next year. They have very different purchasing habits.

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How Niche Communities Are Changing Online Conversations

Kissmetrics

Social media is a noisy place. What does this mean for the future of social media and digital marketing? In this post, we take a deep dive into niche internet communities, where you can find them, and how marketers can use the rise of these sites to boost conversion rates, thought leadership, and brand loyalty.

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How Video Making Became A Digital Marketing Trend

RetailMinded

Marketing trends evolve to accommodate consumer needs and behavior. The new kid on the block is video marketing trends, and business owners are scrambling to adapt. As an entrepreneur, you have to join the winning marketers. Read on to see why video making is becoming a digital marketing trend. . Video Marketing Trends.

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The Definitive Guide to Online Reputation Management

Kissmetrics

Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. What if your employees are not social media savvy? There are a lot of misconceptions about online reputation management.

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Elf on the Shelf CEO on the Brand’s Unlikely but Enduring Success

Retail TouchPoints

Image courtesy The Lumistella Company The success of the brand feels like something of a Christmas miracle to Co-founder and Co-CEO Christa Pitts, who launched the Elf on the Shelf with her twin sister, Chanda Bell, and mother, Carol Aebersold, in 2005. Lastly, it’s genuine. We just wanted to share our family tradition with the world.

Books 239
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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. Video advertising will be a huge initiative for ecommerce marketing professionals in 2022, with 40.7% of consumers use social media to watch livestreams.